Regional Marketing Strategist
4 hours ago
Unlock your potential in a rewarding career at Philips Electronics Singapore PTE LTD as a Regional Marketing Strategist for our healthcare solutions.
About the Role:
We are seeking an experienced Field Marketing Manager to join our team, responsible for developing and executing region-specific Go-to-Market strategies. As a Regional Marketing Strategist, you will play a key role in driving business growth by identifying opportunities, refining strategies, and maximizing engagement across the region.
Key Responsibilities:
- Monitor market trends and competitor activities to inform marketing strategies and optimize sales efforts.
- Collaborate with cross-functional teams, including sales and product, to align marketing initiatives with business objectives.
- Analyze market intelligence to identify areas for focus, disruption, and opportunities to increase impact.
- Design and execute tactical marketing initiatives, such as campaigns, promotions, and activations, leveraging data-driven insights.
- Create targeted sales promotions with regional teams and implement effective sales assets, messaging, targeting, and engagement.
- Develop and maintain competitive intelligence and drive implementation and execution for the region.
- Measure performance and impact using data analytics.
- Be the region's go-to expert for support and escalation.
- Build a tender database for faster and more consistent responses.
Requirements:
- Bachelor's degree or equivalent work experience (mandatory).
- > 5 years of related experience in Field Marketing or adjacent fields.
- Ability to synthesize market and customer feedback into targeted campaigns and marketing strategies.
- Excellent communication skills with a talent for building strong professional relationships.
- Ability to lead the development and implementation of region-specific Go-to-Market strategies.
- Experience in high-tech, healthcare/med-tech solutions businesses in B2B environments.
- Knowledge of commercial and marketing processes, planning, and budgeting.
- Analytical mindset with a focus on delivering measurable results.
About Philips Electronics Singapore PTE LTD:
We are a health technology company driven by our purpose to improve people's lives through innovation. We believe every human matters, and we strive to make quality healthcare accessible to all. Our commitment to diversity and inclusion is reflected in our inclusive culture and employee-friendly policies.
What We Offer:
- A competitive estimated salary of SGD 120,000 - SGD 180,000 per annum, based on your experience and qualifications.
- Ongoing training and development opportunities to enhance your skills and knowledge.
- A dynamic and supportive work environment that fosters collaboration and creativity.
- A comprehensive benefits package, including medical insurance, retirement savings plan, and paid time off.
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