Marketing Communications Senior Executive

2 weeks ago


Singapore KEPPEL RETAIL & CONSUMER SOLUTIONS PTE. LTD. Full time
Job Description
  • Key Responsibilities:
  • Develop and execute comprehensive marketing strategies to drive sales and awareness, including campaign design, retailer engagement, and communications planning.
  • Liaise with external vendors, contractors, and event companies to launch successful campaigns and projects.
  • Collaborate with the internal business intelligence team to analyze data, measure campaign effectiveness, and automate insights to inform new marketing strategies.
  • Plan and manage editorial and promotional content across various platforms to engage customers and encourage omnichannel interactions.
  • Conduct post-mortem analyses to assess campaign performance and identify areas for improvement.
  • Drive revenue growth by actively promoting atrium advertising space and other new revenue streams.
  • Monitor campaign budgeting and revenue drivers.


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