Strategic Enterprise Marketing Director

2 weeks ago

Singapore Sinch Full time

Sinch is a leading provider of cloud communications solutions, empowering businesses to connect with customers seamlessly. With a strong emphasis on scalability, security, and innovation, our tools are designed to help enterprises build meaningful relationships with their audiences.

As we expand our enterprise business across the APAC region, this role is crucial in driving new customer acquisition, cross-sell and upsell opportunities, and long-term revenue growth. This position will deepen our relationships with high-value enterprise clients and grow our presence in new and existing markets.

Key Responsibilities:

  • Lead the APAC enterprise marketing strategy and execution, owning pipeline and revenue targets and focusing on outbound growth, ABM, and market expansion.
  • Develop and execute targeted ABM campaigns in collaboration with the regional and global marketing team and Digital Marketing Specialist.
  • Work with sales to build and refine the target account list, and coordinate on SDR involvement and inbound funnel monitoring.
  • Own the regional enterprise brand strategy, ensuring consistent and compelling messaging in all marketing channels.
  • Brief and guide junior team members in project delivery.
  • Drive cross-sell and upsell initiatives to grow revenue within existing enterprise accounts.
  • Collaborate with sales and partners to explore new market opportunities and strengthen relationships with tier-one partners.

Requirements:

  • 8+ years of experience in enterprise marketing across the APAC region, with proven experience developing and executing ABM strategy.
  • Proven track record of driving revenue growth through marketing in high-value accounts, ideally within a B2B tech environment.
  • Experience in collaborating closely with sales and partner teams to align on market expansion and customer engagement initiatives.
  • Strong strategic planning and execution skills, with the ability to brief and guide marketing specialists to support execution.
  • Excellent analytical skills with the ability to use data to optimize campaign performance and make strategic decisions.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Estimated Salary: $120,000 - $180,000 per year, depending on experience and qualifications.

We offer a dynamic and inclusive work environment, where you can continuously learn and pursue new challenges. Our core values—Dream Big, Win Together, Keep It Simple, and Make It Happen—create a culture that encourages diverse thinking, skills, and experiences to drive innovation and improve business results.

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