Marketing Campaign Strategist
3 days ago
We are seeking a seasoned Senior Marketing Manager to lead our dynamic marketing team in crafting and executing innovative marketing campaigns across various platforms. This role demands strategic thinking, creativity, and analytical skills to drive business growth through effective marketing messaging and delivery.
About the JobThe ideal candidate will oversee the end-to-end management of both email and platform-based marketing campaigns, ensuring a balance between creative flair and data-driven insights. Key responsibilities include:
- Developing and implementing direct email marketing campaigns that resonate with our target audience.
- Managing marketing campaigns across multiple channels, including CleverTap, Hubspot, and the Cialfo app.
- Crafting compelling copy for various marketing channels, maintaining a consistent brand voice and tone.
- Leading the strategic planning and execution of marketing campaigns from concept to analysis.
- Analyzing campaign performance and providing actionable insights to inform future marketing strategies.
To succeed in this role, you'll need:
- A Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in marketing campaign management, particularly with email and digital platforms.
- A strong understanding of copywriting, graphic design fundamentals, and content creation.
- Experience with analytics, SEO, and marketing campaign reporting.
- Excellent organizational and project management skills.
- A creative thinker with data-driven analytical aptitude.
Our estimated salary for this position is SGD 80,000 - 120,000 per annum, depending on qualifications and experience. We also offer a comprehensive benefits package, including health insurance, retirement savings plan, and professional development opportunities.
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