Strategic B2B Content Writer
1 month ago
We are seeking a skilled B2B Content Writer & Storyteller to join our dynamic team at KPMG Singapore. As a key member of our pursuits engine, you will play a crucial role in crafting captivating narratives that highlight our strategic differentiators and rich stories.
Your mission will be to create engaging content that enriches the buyer journey, including short, medium, and long-form content, blog articles, white papers, case studies, website and social media copy, and email campaigns targeting multiple channels. You will work closely with the pursuits marketing team and key business stakeholders to plan, manage, and execute an outcome-driven content pipeline.
Key Responsibilities:
Craft compelling content that showcases our strategic differentiators and rich stories
Develop a deep understanding of our products, market, customers, and business
Collaborate with the marketing team, external designers, and localization teams to ensure strategic content utilization
Monitor, analyze, and report on content KPIs with the content team and seek ways to improve performance and reach
Ideal Candidate:
13-16 years of experience as a content writer with a proven track record in writing persuasive, results-driven copy
Excellent understanding of punctuation, grammar, spelling, style, and usage
Ability to connect the dots between technology, business, and people
Strong analytical mind and attention to detail
Demonstrable understanding of SEO principles and writing
University degree in Marketing, Communications, Journalism, or related field
Bonus: Familiarity with document management, enterprise CRM platform, and its applications
If you are a wordsmith with a flair for storytelling and a passion for influencing business outcomes, we encourage you to apply for this exciting opportunity.
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