Product Manager

1 week ago


Singapore beBeeMarketing Full time $80,000 - $150,000
Product Marketing Role

We are the makers of possible, and we're looking for a Product Manager to help us shape the trajectory of our company. This is an exciting opportunity to join a team that's passionate about fostering an inclusive, growth-centered, and rewarding culture.

Becoming a part of our organization means learning and working alongside inspirational leaders and colleagues who are equally driven and committed to making a difference in the world.

  • This role involves developing and iterating marketing plans for assigned portfolio(s), including new product launches, product lifecycle management, go-to-market strategies, demand forecast, and pricing strategy, per corporate guidance.
  • You'll create and drive market shaping and market development initiatives to maximize therapy reach, while collaborating with Health Economics and Outcomes Research team, Medical Affairs and Strategic Marketing to optimize portfolio and address unmet market needs.
  • Your primary focus will be on ensuring smooth execution of marketing plans through close collaboration with key internal stakeholders, key customers, and distributors, as well as organizing and coordinating all aspects of product promotional campaigns and/or participation in 3rd party conferences.
  • You'll measure effectiveness of marketing plan and campaigns, and pivot accordingly, designing and executing digital campaigns, and possessing thorough understanding of local healthcare policies, industry, and market macrotrends that would impact market access and marketing strategy.
Key Responsibilities:
  1. Develop and iterate marketing plans for assigned portfolio(s) which include new product launches, product lifecycle management, go-to-market strategies, tactics, demand forecast, and pricing strategy per Corporate's guidance
  2. Create and drive market shaping and market development initiatives to maximize therapy reach
  3. Collaborate with Health Economics and Outcomes Research team, Medical Affairs and Strategic Marketing to optimize portfolio and address unmet market needs
  4. Ensure smooth execution of marketing plans through close collaboration with key internal stakeholders, key customers and distributors
  5. Organise and co-ordinate all aspects of product promotional campaigns and / or participation in 3rd party conferences
  6. Measure effectiveness of marketing plan and campaigns, and pivot accordingly
  7. Design and execute digital campaigns
  8. Possesses thorough understanding of local healthcare policies, and industry and market macrotrends which would impact market access and marketing strategy
  9. Acquire / demonstrate excellent knowledge and understanding of competitive landscape, patient journey, buying process required to inform marketing strategy and thereby achieve sustainable profitability
  10. Conduct or acquire market research for relevant data and information required to validate marketing initiatives
  11. Participate in budgeting and forecasting process
  12. Establish and maintain effective and valid product portfolio forecasting
  13. Manage and optimize resource allocation i.e., assigned expense budget for marketing activities for assigned Divisional product portfolios
  14. Develop and maintain superior product knowledge and provide regular product training to sales team and customers
  15. Maintain high level of sales competency through regular product training and develop and enhance sales team's clinical selling skills to communicate product value propositions effectively
  16. Manage relationships with Divisional marketing, sales organization, marketing agencies to implement the marketing & branding activities
  17. Establish professional relationships with key opinion leaders and customers to ensure high level of customer centricity in marketing plans
Requirements
  • Bachelor's Degree in Marketing or industry-related discipline (MBA is an advantage)
  • Minimum 3 years' experience in marketing in medical device industry, in demonstrating strategic thinking and successful implementation of marketing strategies
  • Prior sales experience in Peripheral Vascular/Arterial Portfolio is required
  • Possesses strong drive to succeed, reflected by proven track record
  • Experience working with distributors would be an advantage
  • Possesses strong business acumen and excellent presentation skills (both oral and written)
  • Able to undertake at least 40% travel
Benefits

At our organization, you'll discover a culture in which you can learn, grow, and thrive, while finding satisfaction in doing your part to make the world a better place.

We welcome people with imagination and drive to help us reinvent the future of health.

Equal Opportunity Employer

We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

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