Strategic Communications Lead

2 weeks ago

Singapore MUSLIMIN TRUST FUND ASSOCIATION Full time
About Us:
Muslimin Trust Fund Association (MTFA) is a rapidly growing non-profit organization dedicated to serving the underprivileged community in Singapore.

Established with the aim of providing financial assistance and support to Muslims in need, MTFA focuses on various areas such as education, healthcare, welfare, and social services.

As our organization continues to expand, we are committed to making a positive impact in the lives of those we serve.


Position Overview:
The Strategic Communications Lead will drive public awareness towards our organization. It will also enhance our organization's rebranding and publicity efforts.

This position will manage the development and implementation of marketing & communications strategies to achieve our organization's business and community goals, enhance service line growth, and maintain a positive, favourable public image in the community and industry.


You will:
Develop content and direct creative execution to provide a consistent, targeted, and impactful message.

Design campaigns to target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future programs.

Direct in-house and external graphic designers, photographers, and other media-production specialists integral to the completion of marketing projects.
Contribute ideas for new programs, researching and recommending innovative branding techniques.
Research and understand key challenges, target audiences, competitive activity, and environmental factors that impact programs within the assigned departments.
Provide hands-on support for assigned departments, paying close attention to timelines.
Identify and present opportunities for consistency across channels from in-premise signage to digital to print.
Develop an understanding of short- and long-term goals and planned initiatives.
Adjust, communicate, and plan changes as necessary to ensure marketing costs are within budget.
Work closely and proactively with the Executive Director and fellow Leadership Team members to achieve desired outcomes.
Stay informed of developments in the field of marketing and communications within the industry to foster ideas and innovation.

Skills and Competencies:
Good organizational, planning, and coordination skills.
Ability to multi-task and re-prioritize as needed to meet aggressive deadlines.
Desire to take full ownership of assigned projects and can work independently.
Ability to manage multiple projects simultaneously.
Possesses a sense of urgency; is self-motivated and detail-oriented.
Strong interpersonal skills and ability to build collaborative relationships.
Good verbal presentation, group dynamic, and facilitation skills.
Proactive approach in resolving problems and issues.

Qualifications:
Bachelor's degree in journalism, communications, marketing, or equivalent/related fields.
Minimum of 5-7 years of advertising or marketing experience, preferably in social services or non-profit sector.
Demonstrated experience with all types of social media (e.g. Facebook, Twitter, Instagram, etc.).
Experience working in a high-volume, fast-paced environment.
Working knowledge of Microsoft Office suite and any web content management system.
Fluent in written and spoken English & Malay.

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