
Public Image Specialist
4 days ago
This role seeks a strategic professional to develop and maintain an organization's image and reputation.
The ideal candidate will have strong network and established relationships with key media contacts, as well as exceptional written, verbal, and presentation skills.
- Develop and implement annual and long-term media engagement plans that align with organizational priorities.
- Identify, research, and cultivate relationships with key media outlets, producers, editors, and journalists.
- Pitch and secure meaningful media coverage that enhances the organization's reputation.
- Organize and lead at least two annual media briefings to update key contacts on initiatives.
- Maintain a comprehensive media kit, including press releases, fact sheets, executive bios, and visual assets.
- Train and coach media spokespeople; serve as primary media liaison and coordinate responses to media inquiries.
- Monitor and report on the effectiveness of media outreach strategies.
In addition to managing the organization's reputation, this role involves creating engaging content across various platforms, leading the development of corporate marketing materials, and ensuring brand consistency across all communication channels.
Key qualifications include:
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- 3–5 years of relevant experience in corporate communications, media relations, or public affairs.
- Strong proficiency in social media platforms and digital tools.
- Exceptional written, verbal, and presentation skills.
- Confident public speaker, team player, and highly organized with keen attention to detail.
This is an exciting opportunity for a skilled professional to take on a critical role in shaping the organization's reputation and contributing to its success.
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