Senior Business Intelligence Specialist

4 days ago


Singapore Castlery Full time

Castlery is seeking a highly skilled Senior Business Intelligence Specialist to join our team and help us drive business growth through data-driven insights.

The Role:

You will be responsible for monitoring marketing metrics, validating concepts, and strengthening customer profiles. You will work closely with stakeholders from the global marketing team to ensure that our marketing strategies are data-driven and effective.

Responsibilities:

  • Set up and track key campaign metrics, social listening, and competitor analysis to gauge the effectiveness of marketing initiatives on brand perception and sales performance.
  • Perform independent desktop research to validate business hypotheses and estimate the potential success and pitfalls of new product or campaign concepts.
  • Data analysis to sharpen the definition of key customer profiles, work with the marketing team to identify suitable messaging and UVPs.

Requirements:

  • Bachelor's Degree, preferably in business, marketing, data analytics, or related fields.
  • At least 5 years of experience in quantitative market research roles; experience working on marketing-focused projects is a must.
  • Technical skills in SQL, Excel, PowerBI will be a plus.

About Us:

Castlery strives to maintain a work environment that promotes personal and professional growth, offering opportunities for continuous learning and development.



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