Senior Advertising Executive

7 days ago


Singapore STEEL ALLY RESOURCES PTE. LTD. Full time

At STEEL ALLY RESOURCES PTE. LTD., we are seeking a seasoned Senior Advertising Executive to lead our advertising team. With extensive experience in strategic planning and budget management, you will be responsible for developing and implementing multi-channel marketing campaigns to drive business growth.

About the Role

The successful candidate will have a strong understanding of market trends and consumer behavior, with expertise in negotiating advertising contracts and managing budgets. You will work closely with department heads and staff to discuss marketing plans and strategies, and collaborate with cross-functional teams to achieve business objectives.

Key Responsibilities
  • Develop and Implement Marketing Strategies: Plan and execute multi-channel marketing campaigns, including radio, television, print, online media, and billboards.
  • Negotiate Advertising Contracts: Work with clients to negotiate advertising contracts, ensuring optimal ROI and alignment with business objectives.
  • Budget Management: Develop and manage budgets for marketing campaigns, ensuring effective allocation of resources.
  • Market Research and Analysis: Conduct market research studies to understand customer and market opportunities, and analyze findings to inform marketing strategies.
  • Pricing Strategy Development: Develop pricing strategies for products or services marketed to target customers.
  • Clients and Stakeholder Management: Meet with clients to provide marketing advice, and communicate effectively with stakeholders to ensure alignment with business objectives.
  • Team Leadership: Direct the hiring of advertising, promotions, and marketing staff, and oversee their daily activities.
Requirements and Qualifications

To be successful in this role, you will need:

  • 5+ years of experience in advertising or a related field.
  • Degree in Marketing, Business, or a related field.
  • Strong understanding of market trends and consumer behavior.
  • Expertise in negotiation and budget management.
  • Proven track record of delivering successful marketing campaigns.
What We Offer

We offer a competitive salary range of $80,000 - $120,000 per annum, depending on experience. Additionally, you will enjoy:

  • Benefits Package: Comprehensive benefits package, including medical, dental, and vision insurance.
  • Professional Development Opportunities: Regular training and development programs to enhance your skills and knowledge.
  • Flexible Work Arrangements: Flexible working hours and remote work options to support work-life balance.

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