APAC Social Influencer Marketing Strategist

16 hours ago


Singapore AD ASTRA CONSULTANTS PRIVATE LTD. Full time
Role Overview

As an APAC Social Influencer Marketing Strategist at AD ASTRA CONSULTANTS PRIVATE LTD., you will lead the strategic development and implementation of the APAC social influencer marketing blueprint, working closely with the Global social influencer marketing team and local markets and product teams.

About the Job

The ideal candidate will have a strong track record of building successful influencer programs that drive impact to brand and business results. You will be responsible for launching a successful pilot of the data-driven influencer marketing approach in APAC and setting a clear path for scaling across APAC.

You will also roll out the global social influencer marketing training program to all APAC marketers and guide teams to upskill with literacy and know-how to fully tap into social influencer marketing.

Your goal will be to set a solid foundation of infrastructure, processes, governance, and guardrails for influencer marketing in APAC to safeguard the brand.

Daily Responsibilities
  • Conduct an influencer campaign, spend, and execution audit for APAC and present to key stakeholders on key gaps and business opportunities that will inform the longer-term APAC influencer strategy.
  • Roll out multiple global influencer programs successfully and effectively in all key APAC markets.
  • Test and learn the global data-driven influencer marketing approach for a 6-month pilot and consolidate learnings for scaling.
Requirements
  • A minimum of 5 years of relevant and deep social influencer marketing experience in the entertainment, sports, or FMCG industry.
  • Deep knowledge of the social influencer and creator industry and ability to apply strategic thinking to solving critical business gaps.
  • Strong track record of building successful influencer programs that drive impact to brand and business results.
  • Have leveraged a sound data-driven approach beyond pure relationships to build a sustainable influencer model.
  • Have the creative judgment and experience to drive outstanding influencer collaboration social campaign creatives.
  • Comfortably navigate ambiguity with a strong bias towards ownership and action.
  • Confident with senior stakeholder management across Global, Regional, and Local.
  • Familiar with social creator tools and social media tools.
  • Social media-related skills such as experience managing social accounts, creating and publishing social content, social analytics, community management, social listening, etc.
Estimated Salary Range

$90,000 - $120,000 per year, depending on experience.



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