Regional Marketing Manager for Sleep Health

4 days ago


Singapore THE AIR STATION PTE. LTD. Full time
Job Description:

The Regional Marketing Manager for Sleep Health is a key role within THE AIR STATION PTE. LTD., responsible for driving the development of compelling marketing strategies and go-to-market initiatives for product launches and campaigns in the Southeast Asia region.

Key Responsibilities:
  • Oversight of end-to-end campaign execution, including budget management, strategy alignment, and creation of marketing materials that reflect product positioning and broader marketing objectives.
  • Collaboration with diverse teams to generate innovative ideas that drive successful campaigns and increase product revenues.
  • Acquisition of in-depth product knowledge specific to the sleep health category, ensuring strategies are relevant and targeted.
Marketing Strategies and Campaigns:
  • Implement pricing strategies together with product development team to achieve organisational objectives and client satisfaction.
  • Develop marketing strategies and directions to differentiate in-house products from the market.
  • Ensure marketing campaigns achieve Key Performance Indicators (KPIs) and objectives.
Establishing Marketing Budget:
  • Evaluation of budget, expenditures, research and development appropriations, or Return on Investment (ROI) and profit-loss projections of product development.
  • Tracking usage of marketing budget to ensure its effectiveness in maximising budget.
Developing Internal and External Partnerships:
  • Identification of potential partnerships and vendor relationships for strategic collaborations.
  • Development of partnerships with product development, operations, sales, and digital teams to drive marketing initiatives.
Skill Requirements:
  • Bachelor degree in Marketing, Product Marketing, or Sciences in related fields.
  • Minimum 8 years of marketing experience with proven track record in marketing and Go-To-Market planning and implementation in Southeast Asia region.
  • Good knowledge of utilizing different marketing channels with marketing budget.
Estimated Salary:

$120,000 - $180,000 per annum.



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