Cybersecurity Partner Recruitment Marketing Specialist
1 week ago
At Barracuda, we're committed to making the world a safer place by providing cloud-enabled, enterprise-grade security solutions. As a highly motivated and experienced Partner Recruitment Marketing Manager, you'll play a key role in developing and executing partner recruitment marketing strategies to identify and grow Net New Partners (NNP) in the APAC region.
Key Responsibilities
- Assist in creating promotional materials and partner communications for partner recruitment in APAC.
- Develop strategies and tactics to support channel sales efforts in recruiting partners that meet requirements across APAC.
- Leverage the International Partner Recruitment Team to localize and execute strategies locally.
- Measure, analyze, and report on the impact of newly recruited partners on pipeline building, pipeline health, and marketing effectiveness/ROI.
- Collaborate with the Field Marketing Manager locally to execute partner recruitment activities across APAC.
- Develop a marketing plan with measurable goals to drive pipeline and revenue growth in ANZ.
- Build co-marketing plans with designated partners to support revenue targets in ANZ.
- Identify and manage tradeshow sponsorships in Australia to ensure a cohesive pre-event, at-event, and post-event strategy to increase engagement and MQL.
- Measure and report on the impact of local marketing activities in ANZ.
Requirements
- A Bachelor's degree in marketing, business, or a related field is preferred.
- 3-6 years of technology marketing and channel marketing experience, preferably in B2B SaaS.
- Prior experience in partner/channel marketing in the cybersecurity industry is highly desirable.
- Strong project management skills and the ability to manage multiple projects simultaneously.
- Excellent communication and interpersonal skills.
- Ability to work independently in a remote work environment as well as in a team setting.
- Exceptional analytical and problem-solving skills.
- Proven experience working successfully with sales teams.
What We Offer
- A team where you can voice your opinion, make an impact, and where you and your experience are valued.
- Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda.
- Equity, in the form of non-qualified options.
- High-quality health benefits.
- Retirement Plan with employer match.
- Career-growth opportunities.
- Flexible Time Off and Paid Time Off benefits.
- Volunteer opportunities.
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