Chief Digital Engagement Officer

1 week ago

Singapore beBeeDigitalExperience Full time $120,000 - $180,000
Job Title: Senior Manager, Loyalty Digital Experience

This is a senior leadership role that oversees the end-to-end digital journey of our new loyalty programme.

  • Key Responsibilities:
  • Lead the design, delivery and continuous improvement of the app and omni-channel touchpoints, including gamification strategies.
  • Unlock insights from customer data to optimise conversion, engagement and retention.
Digital Experience Management

This involves owning the loyalty app experience roadmap, ensuring best-in-class UI/UX design, personalisation and gamification features.

  • Partner with product, tech and creative teams to deliver digital journeys that are intuitive, rewarding and conversion-focused.
  • Lead A/B testing, usability studies and app feature optimisation to maximise adoption and engagement.
  • Ensure all digital touchpoints (app, web, in-resort QR, CRM) work cohesively to deliver a seamless omni-channel experience.
  • Leverage experience with digital ecosystem such as WeChat mini-programs, Douyin, Xiaohongshu to build gamification journeys that align with local usage behaviours.
Data & Analytics for Conversion Optimisation

This requires developing dashboards, KPIs and performance tracking frameworks to measure loyalty funnel effectiveness (enrolment, activation, repeat visitation, cross-spend).

  • Leverage consumer insights, behavioural analytics and segmentation to drive targeted campaigns and retention strategies.
  • Identify opportunities to improve conversion and reduce drop-offs across digital and in-resort journeys.
  • Champion a test-and-learn culture to continually refine mechanics such as gamification, personalised offers and lifecycle campaigns.
Cross-Functional & Partner Collaboration

This involves working closely with IT and various sub-systems from different Business Units (Attractions, F&B, Hotels, Retail) and possibly tenant partners to integrate loyalty mechanics seamlessly.

  • Collaborate with marketing, tech and finance teams to ensure alignment of digital initiatives with business goals and programme economics.
  • Partner with external vendors (CRM platforms, app developers, data providers) to deliver scalable digital solutions.
Leadership & Strategic Contribution

This role requires building and mentoring a small team across app experience and analytics, fostering a culture of curiosity, creativity and data-driven thinking.

  • Contribute to the strategic direction of the loyalty programme by bringing global best practices from retail, F&B and lifestyle loyalty ecosystems.
  • Serve as an advocate for the member, ensuring that all digital initiatives enhance guest delight while meeting commercial objectives.

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