Digital Marketing Specialist

3 weeks ago


Singapore Eque Pte Ltd Full time
Job Summary

We are seeking a highly skilled Digital Marketing Executive to join our team at Eque Pte Ltd.

About the Role

This is a pivotal position that requires strategic thinking, creativity, and excellent communication skills. As a Digital Marketing Executive, you will be responsible for developing and executing comprehensive digital marketing campaigns across various channels.

You will work closely with our design team to create visually appealing content, including graphics and videos. Your expertise in search engine optimization (SEO) will ensure our website ranks high in organic search results.

In addition, you will manage and optimize paid search campaigns on platforms like Google Ads to maximize our online presence.

Your role also involves monitoring social media trends and adjusting strategies accordingly to increase engagement and followers.

As a key member of our marketing team, you will provide regular reports and insights to inform our marketing strategies.

Key Responsibilities
  • Develop and execute digital marketing campaigns across various channels, including search engines, social media, email, and display advertising.
  • Monitor and optimize campaigns to improve performance and achieve KPIs.
  • Create engaging and relevant content for digital platforms, including blog posts, social media updates, and website copy.
  • C coordinate with designers to create visual content, such as graphics and videos.
  • Optimize website content and structure for search engines to improve organic search rankings (SEO).
  • Manage and optimize paid search campaigns (SEM) on platforms like Google Ads.
  • Manage the company's social media profiles and create content to increase engagement and followers.
  • Monitor social media trends and adjust strategies accordingly.
  • Prepare regular reports and provide insights to inform marketing strategies.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum 3 years of experience in digital marketing, preferably in an e-commerce environment.
  • Proven track record of success in developing and executing effective digital marketing campaigns.
  • Strong understanding of SEO principles and best practices.
  • Excellent communication and project management skills.
Benefits

We offer a competitive salary of SGD $50,000 - SGD $70,000 per annum, depending on experience.

A comprehensive benefits package, including medical insurance and paid leave.

Ongoing training and development opportunities to enhance your skills and knowledge.



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