Digital Marketing Manager
5 days ago
At Impossible Marketing Services PTE. LTD., we are seeking a highly skilled Digital Marketing Manager - Paid Ads Specialist to lead our clients' online presence and drive business growth through strategic paid advertising campaigns.
About the RoleWe are looking for an experienced professional with a strong background in digital marketing, specifically in managing and optimizing Google Ads (PPC) and Social Media Marketing (SMM) campaigns. As a key member of our team, you will oversee all aspects of client campaigns, from initial planning to ongoing optimization, ensuring maximum ROI and continuous improvement.
Your primary responsibilities will include:
- Campaign Creation & Strategy: Develop and execute integrated social media campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn, including budget planning and content ideation.
- Content Strategy: Plan and distribute engaging content in various formats, ensuring alignment with each brand's voice and objectives.
- Audience Insights & Optimization: Collect and analyze audience data to create comprehensive reports, refining future campaigns based on specific KPIs.
- Brand Consistency: Ensure cohesive messaging across all social platforms by collaborating with internal teams and external partners.
- Competitive Research: Monitor competing brands and stay informed about social media trends and tools to ensure we remain industry leaders.
- Performance Reporting: Regularly update clients and team members on campaign progress, providing data-driven recommendations to optimize performance.
You will also be responsible for:
- Keyword Research & Optimization: Conduct thorough keyword research, create compelling ad copy, and optimize bidding strategies, conversion rates, and calls to action to drive campaign success.
- End-to-End Management: Lead the planning, execution, and management of PPC campaigns, ensuring that goals and timelines are met.
- Data Analysis & Tracking: Perform data analysis using tools like Google Tag Manager and Google Analytics, providing insights and actionable recommendations to enhance performance.
- Monitoring & Reporting: Monitor keyword costs, split testing, landing page effectiveness, and cost per conversion to continually improve campaign outcomes. Provide monthly reports with data-driven insights and strategic recommendations.
We offer a competitive salary of SGD 6,000 - 8,000 per month, depending on experience, as well as a range of benefits including medical and insurance coverage, flexible work arrangements, and opportunities for professional growth and development.
If you are a motivated and results-driven individual with a passion for digital marketing, please submit your application, including your resume and a cover letter outlining your experience and qualifications.
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