Digital Marketing Manager

5 days ago


Singapore IMPOSSIBLE MARKETING SERVICES PTE. LTD. Full time

At Impossible Marketing Services PTE. LTD., we are seeking a highly skilled Digital Marketing Manager - Paid Ads Specialist to lead our clients' online presence and drive business growth through strategic paid advertising campaigns.

About the Role

We are looking for an experienced professional with a strong background in digital marketing, specifically in managing and optimizing Google Ads (PPC) and Social Media Marketing (SMM) campaigns. As a key member of our team, you will oversee all aspects of client campaigns, from initial planning to ongoing optimization, ensuring maximum ROI and continuous improvement.

Your primary responsibilities will include:

  • Campaign Creation & Strategy: Develop and execute integrated social media campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn, including budget planning and content ideation.
  • Content Strategy: Plan and distribute engaging content in various formats, ensuring alignment with each brand's voice and objectives.
  • Audience Insights & Optimization: Collect and analyze audience data to create comprehensive reports, refining future campaigns based on specific KPIs.
  • Brand Consistency: Ensure cohesive messaging across all social platforms by collaborating with internal teams and external partners.
  • Competitive Research: Monitor competing brands and stay informed about social media trends and tools to ensure we remain industry leaders.
  • Performance Reporting: Regularly update clients and team members on campaign progress, providing data-driven recommendations to optimize performance.

You will also be responsible for:

  • Keyword Research & Optimization: Conduct thorough keyword research, create compelling ad copy, and optimize bidding strategies, conversion rates, and calls to action to drive campaign success.
  • End-to-End Management: Lead the planning, execution, and management of PPC campaigns, ensuring that goals and timelines are met.
  • Data Analysis & Tracking: Perform data analysis using tools like Google Tag Manager and Google Analytics, providing insights and actionable recommendations to enhance performance.
  • Monitoring & Reporting: Monitor keyword costs, split testing, landing page effectiveness, and cost per conversion to continually improve campaign outcomes. Provide monthly reports with data-driven insights and strategic recommendations.

We offer a competitive salary of SGD 6,000 - 8,000 per month, depending on experience, as well as a range of benefits including medical and insurance coverage, flexible work arrangements, and opportunities for professional growth and development.

If you are a motivated and results-driven individual with a passion for digital marketing, please submit your application, including your resume and a cover letter outlining your experience and qualifications.



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