Brand Ambassador for Academic Publishing

1 week ago


Singapore MDPI PTE. LTD. Full time
About the Role

We are seeking a highly motivated Marketing Specialist to strengthen our marketing team and build the market in Southeast Asia. This full-time position is based in Singapore, where you will have the opportunity to stay connected to scientific research and promote academic publishing services in the academic field.

Responsibilities
  • Develop and execute comprehensive digital marketing campaigns across various social media platforms, email marketing, and display advertising to promote our journals and services.
  • Conduct thorough market research on industry trends and competitor activities to inform and enhance marketing strategies and decision-making procedures.
  • Analyze data to identify trends, optimize campaigns, and generate reports for insight sharing with stakeholders.
  • Collaborate with the journal teams in the Editorial Department to orchestrate marketing initiatives across various journals in Singapore and the Asia-Pacific region, including promoting journals on social media platforms, at academic conferences, or scholar meetings.
  • Coordinate promotional marketing activities such as author training sessions or workshops at prominent universities and institutions in Singapore and the Asia-Pacific region.
  • Provide support for scholar training and facilitate collaboration negotiations with leading universities and institutions in Singapore and the Asia-Pacific region.
  • Represent the company at select academic conferences, overseeing booth setup and taking responsibility for on-site operations.
  • Cultivate and sustain relationships with key scholars and academic media outlets in Singapore and the Asia-Pacific region.
  • Assist the line manager (marketing manager) and superiors in implementing new marketing initiatives or projects.
  • Address inquiries related to all services offered by MDPI Singapore.
  • Provide administrative support in handling databases and logistics involved in clients outreach and promotional activities.
Requirements

To be successful in this role, you will require:

  • Proven experience in digital marketing, preferably in the academic publishing sector.
  • Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
  • Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams and stakeholders.
  • Ability to think creatively and develop innovative marketing strategies.
  • Familiarity with social media platforms, email marketing tools, and display advertising systems.
What We Offer

As a Marketing Specialist at MDPI PTE. LTD., you can expect a competitive salary of SGD 60,000 - SGD 80,000 per annum, depending on experience. You will also receive a range of benefits, including:

  • A comprehensive health insurance package.
  • A generous annual leave entitlement.
  • A professional development budget to support your career growth.
About Us

MDPI PTE. LTD. is a leading publisher of open-access academic journals in the fields of science, technology, engineering, and mathematics (STEM). Our mission is to provide high-quality publishing services to authors and researchers worldwide, while promoting open access to knowledge and innovation.


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