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SVP, Payments
4 months ago
As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.
Overview
We are looking for a passionate and seasoned marketing leader who's strong in driving cross-functional collaboration to spearhead the acquisition and usage of our cards, PayLah and marketplaces business. This individual will also be the marketing lead for POSB brand. He/she will lead a team of passionate marketeers to build brand awareness, consideration and usage for POSB Brand.
Job description:
- Lead the marketing strategy to drive brand awareness and preference for DBS payments products to support our acquisition, usage and engagement goals.
- Lead the marketing strategy to drive brand awareness and consideration for POSB brand. Fortify POSB's position as the trusted neighbourhood bank in the retail banking space.
- Collaborate closely with stakeholders to ensure that effective planning and execution of marketing campaigns.
- Leverage first party and 3 rd party data insights to drive data-driven marketing strategy and execution.
- Develop experiments for continuous improvements on marketing performance
- Set and track key marketing performance metrics to establish and attribute impact of marketing
- Drive cross-functional collaboration across different teams towards a common outcome
- Provide marketing expertise to enable campaign propositions, partnership negotiations, customer journey design
- Appropriately use consumer research to uncover consumer needs, consumer trends and track brand performance
- Safeguard brand identity by ensuring consistent application across all marketing communication
- Manage and groom a small number of direct reports to realise their full potential
- Degree in Business, Communications or Marketing
- A marketeer with 10-15 years with a strong business acumen and to co-own business targets, budget and delivery for credit cards usage and marketplaces, marketing
- Experience in running large 360 or digital/social experience, background in advertising is an advantage
- Strong in timeline and project management with experience in managing multiple projects as well as oversee team's projects
- Experience in pitching marketing ideas to stakeholders
- Strong analytical skills and adept with reading data
- Excellent written and oral communication, presentation and interpersonal skills
- Experience in driving digital media campaigns is a must
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
