Marketing Strategist

3 weeks ago


Singapore Asure Group Pte. Ltd. Full time

Job Summary:

We are seeking a dynamic Marketing Strategist to join our team at Asure Group, a leading IT solutions provider. The ideal candidate will have a strong understanding of funnel marketing strategies, preferably with a background in technology, and a keen interest in tech and AI. As a Marketing Specialist, you will be responsible for developing and executing marketing campaigns to drive brand awareness, generate leads, and support sales efforts within the IT industry.

Responsibilities:

. Develop and implement comprehensive marketing strategies to attract and retain clients within the IT sector.

. Collaborate with cross-functional teams to create engaging content for various marketing channels, including social media, email campaigns, blog posts, and website updates.

. Utilize funnel marketing techniques to optimize lead generation and conversion rates throughout the customer journey.

. Conduct market research and competitor analysis to identify opportunities for differentiation and growth.

. Track and analyze key performance metrics to measure the effectiveness of marketing initiatives and make data-driven recommendations for improvement.

. Stay updated on industry trends, emerging technologies, and best practices in marketing and AI to inform strategy development.

. Assist in the planning and execution of events, webinars, and conferences to showcase our IT solutions and thought leadership.

. Support sales teams with marketing collateral, presentations, and other materials to facilitate client engagement and conversions.

. Maintain brand consistency and integrity across all marketing communications and materials.

. Act as a brand ambassador for Asure Group, representing our values and solutions with professionalism and enthusiasm.

Requirements:

. Diploma/Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

. Proven experience (3+ years) in marketing roles, preferably within the technology industry.

. Strong understanding of funnel marketing principles and techniques, with a track record of driving lead generation and conversion.

. Familiarity with marketing automation tools such as HubSpot, Marketo, or Pardot.

. Excellent written and verbal communication skills, with the ability to create compelling content for diverse audiences.

. Analytical mindset with proficiency in data analysis and reporting tools (e.g., Google Analytics, Salesforce).

. Tech-savvy individual with a genuine interest in technology and AI advancements.

. Creative thinker with the ability to develop innovative marketing strategies and solutions.

. Strong project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.

. Collaborative team player with a proactive and results-oriented approach to work.

Preferred Qualifications:

. Previous experience working with AI technologies or IT solutions.

. Certifications in digital marketing, inbound marketing, or related fields.

. Knowledge of SEO best practices and content optimization techniques.

. Experience with graphic design tools such as Adobe Creative Suite.

. Familiarity with agile marketing methodologies and rapid experimentation frameworks.


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