Marketing Assistant Manager
3 weeks ago
o Marketing Management:
. Conduct market research and analysis to provide insights and inputs on marketing objectives and KPIs.
. Overseeing the planning and production of marketing and promotional materials.
. Planning, promoting, and executing community events and local marketing initiatives.
. Researching and implementing new local marketing methods and following up on trends.
. Research marketing initiatives of the company's competitors and identify areas to improve.
o Brand Partnership
. Identify and establish strategic partnerships with brands and stores that align with the brand's values, target audience, and marketing objectives.
. Negotiate partnership agreements, sponsorships, and collaborations with brands, outlining mutual benefits, expectations, and deliverables for both parties.
. Develop integrated marketing campaigns leveraging brand partnerships to enhance brand awareness, drive engagement, and reach new audiences.
. Collaborate with partners and their marketing teams to create co-branded marketing materials, including digital content, social media assets, and promotional merchandise.
. Amplify partnership initiatives through cross-promotion on social media, email marketing, and other digital channels, leveraging their customers and online communities.
o Business to Business Marketing
. Develop and implement B2B marketing strategies to target businesses, enterprises, and corporate clients, driving lead generation, customer acquisition, and revenue growth.
. Establish long-lasting partnerships and ensure that the partnership offers mutual benefits and aligns with the interests and objectives of both parties.
o Events Management
. Plan and execute marketing events, including product launches and pop-up stores to enhance brand visibility and generate leads.
. Coordinate all aspects of event logistics, including venue selection, vendor management, budgeting, scheduling, and on-site coordination.
o Team management
. Work closely with the marketing team to develop impactful marketing assets, including copywriting, visual content, and multimedia materials.
. Coordinate the execution of marketing activities across multiple channels, ensuring consistent messaging and brand identity.
. Assist with managing a team of marketing professionals, providing guidance, coaching, and support to drive performance and foster a collaborative work environment.
o Reporting and Monitoring
. Evaluate the effectiveness of marketing efforts through the thorough analysis of key metrics, such as conversion rates, engagement levels, and customer acquisition costs.
. Monitor campaign performance in real-time, making adjustments and optimizations as needed to maximize effectiveness and ROI.
. Provide regular reports and presentations to senior management, highlighting campaign results, insights, and recommendations for improvement.
o Other Ad-hoc Duties:
. Be part of the rotation to pick and pack customers' orders on a weekly basis.
. Assist in stock takes.
. Liaise with delivery partners for any delivery and collection matters.
. Assist in the set-up of event pop-ups.
. Participate and promote our products during events.
. Assist in the planning and execution of photoshoots and media events.
o Cross-Functional Collaboration:
. Assisting the Marketing Director with the scheduling and organizing of events and marketing efforts.
. Collaborate with cross-functional teams, including merchandising and product development to align marketing efforts with overall business objectives.
. Collaborate with the overseas team to standardise marketing strategies.
. Building relationships with potential suppliers, event organizers and the media.
o Undertake any other ad-hoc tasks as required
REQUIREMENTS
. Bachelor's degree in marketing or related field.
. 3 - 4 years of working experience in the local fashion retail industry and/or in an Assistant Manager marketing role.
. Technical Skillset: Canva, Capcut, Adobe Illustrator and Photoshop.
. Exceptional communication and interpersonal skills.
. Detail-oriented, leadership skills and good time management skill.
. Experience in building and leading a team.
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