Senior Manager Digital Product Portfolio Marketing Asia

2 weeks ago

Singapore Liberte Hr Services Pte. Ltd. Full time

Our client is united behind their mission: they believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, they expand the potential of physicians to heal without constraints.
As a pioneer and market leader in robotic-assisted surgery, our client strives to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, they have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.
Our client has been built by the efforts of great people from diverse backgrounds. They believe great ideas can come from anywhere. They strive to foster an inclusive culture built around diversity of thought and mutual respect. Our client lead with inclusion and empower their team members to do their best work as their most authentic selves.
Passionate people who want to make a difference drive their culture. Their team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real-world experiences to help them think in new ways. Our client actively invests in their team members to support their long-term growth so they can continue to advance the company's mission and achieve their highest potential.
Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let's advance the world of minimally invasive care.

Job Description

Primary Function of Position:

The Senior Manager, Digital Product Portfolio Marketing, Asia is responsible for leading regional marketing strategy development and execution for our client's Intraoperative Digital Product Portfolio in five markets (Japan, Korea, China, Taiwan, and India). Core job responsibilities include leading go-to-market planning, market research, insights generation, and marketing execution in close collaboration with Corporate, Regional, and Market teams to drive Intraoperative Digital Product Portfolio readiness, launch, adoption, utilization, and customer satisfaction. As a key Asia leader for our client's Digital Product Portfolio, this individual will be responsible for understanding the needs of their customers and working closely with cross-functional teams to build and execute growth strategies and plans that meet the unique needs and requirements across the region.

Roles and Responsibilities:

  • Support creating and aligning Intraoperative Digital Product Portfolio and marketing visions with sales and marketing stakeholders to launch Digital Products and accelerate their adoption.
  • Collaborate with Asia Regional Clinical, Hospital, and Platform portfolio teams to ensure coherent and integrated visions and marketing strategies and tactics for Asia.
  • Collaborate with Corporate, Regional, and Market partners to build localized product launch strategies and plans for the Intraoperative Digital Product Portfolio in Asia.
  • Ensure consistent planning process regionally with authentic product positioning, value messaging, and local commercial execution. Conduct post-launch analysis with Market teams to track execution effectiveness and make necessary adjustments to achieve goals.
  • Identify, establish, and promote best practices to improve sales and marketing competencies for the Digital Product Portfolio across the Region.
  • Identify gaps in marketing toolkits for the Asia region and drive development or customization of new Digital Product Portfolio collateral and tools where necessary.
  • Collect feedback from tradeshows, market research, customer interviews, focus groups, and KOL case observations related to the Digital Product Portfolio. Generate regionally specific insights for existing (post-market) and upcoming (pre-market) Digital products in the pipeline.
  • Develop in-Market or in-Region business justification for the launch of new Digital products.
  • Develop productive relationships with Regional KOLs and leverage them in their respective Markets and internationally to showcase our Intraoperative Digital Product Portfolio.
  • Support Global Product Management to help address product quality issues and help manage EOL plans as they arise.

Desired Skills and Competencies

  • 12+ years of professional experience in medical devices product marketing or a similar commercial role, and 6+ years of experience in Asia. Surgical experience is desired.
  • 3+ years of experience with Healthcare IT product marketing.
  • Working knowledge of Healthcare IT implementations and integrations in hospital environments in Asia is preferred.
  • Minimum Bachelor's degree in business, engineering, IT or software development, healthcare, or related disciplines required. An advanced degree in the field of study or an MBA is preferred.
  • Highly accomplished professional with proven successes. Seen as making significant contributions to the overall company vision and strategy.
  • Ability to lead departmental and cross-functional projects and teams. Strong track record of leading strategic initiatives from concept through to completion.
  • Proven ability to collaborate across multiple disciplines and influence cross-functional teams globally and locally without hierarchical authority.
  • Can operate and drive results and set priorities with limited supervision.
  • Effectively takes decisions and resolves issues that impact multiple teams and departments, given the broad scope of responsibilities often involving complex strategies and high-level objectives.
  • Consistently communicates effectively across varying organizational levels. Effectively takes the lead in communicating with and influencing senior stakeholders. Proven ability to effectively position and message products or services internally and externally.
  • Familiar with qualitative and quantitative market research methods. Works on significant and unique issues where analysis of situations or data requires an evaluation of intangibles.
  • Ability to work in surgical labs and hospital patient care areas is required.
  • Ability to travel 50% across Asia and other locations as needed.

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