Marketing Planner

2 weeks ago


Singapore Suns Pte. Ltd. Full time

A Marketing Planner is responsible for developing and executing marketing plans and strategies to achieve business goals. Their job description typically includes:

1. ..Strategy Development:.. Collaborating with marketing and business teams to create comprehensive marketing plans aligned with company objectives.

2. ..Market Research:.. Conducting market research to identify target audiences, trends, and competitive landscapes.

3. ..Budget Management:.. Managing marketing budgets and allocating resources effectively to maximize ROI.

4. ..Campaign Planning:.. Developing and coordinating marketing campaigns across various channels, such as digital, print, social media, and events.

5. ..Content Strategy:.. Overseeing content creation and distribution, including website content, blog posts, social media updates, and advertising materials.

6. ..Data Analysis:.. Analyzing marketing data and performance metrics to evaluate the effectiveness of campaigns and making data-driven decisions.

7. ..Timeline Management:.. Creating project timelines, setting deadlines, and ensuring that marketing initiatives are executed on schedule.

8. ..Collaboration:.. Working closely with cross-functional teams, including sales, design, and product development, to ensure a unified marketing strategy.

9. ..Marketing Tools:.. Utilizing marketing software and tools for tasks such as email marketing, customer relationship management (CRM), and analytics.

10. ..Reporting:.. Preparing regular reports to communicate the status and outcomes of marketing activities to stakeholders.

11. ..Adaptation:.. Staying up-to-date with industry trends and adjusting marketing plans accordingly to remain competitive.

12. ..Problem Solving:.. Addressing challenges and issues that arise during marketing campaigns and finding solutions to optimize results.

13. ..Communication:.. Effective communication skills to convey marketing strategies and results to both internal and external stakeholders.

14. ..Compliance:.. Ensuring marketing activities adhere to legal and ethical standards, including data protection and advertising regulations.

15. ..Measurement:.. Setting key performance indicators (KPIs) and measuring marketing success against these metrics.

A successful Marketing Planner combines creativity, analytical skills, and strategic thinking to drive business growth through effective marketing initiatives.


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