SEO Specialist

2 weeks ago

Singapore Oom Pte. Ltd. Full time

Job Summary: OOm is actively seeking an experienced Search Engine Optimization (SEO) Specialist to join our team, responsible for managing SEO activities for our agency and training centre. In this role, you will develop and execute highly effective SEO strategies to drive website traffic, enhance brand visibility, boost conversions, and improve website rankings for our entities.

Responsibilities

  • Develop and implement an effective SEO strategy that improves organic search rankings and drives organic traffic growth, and optimise website visibility within the allocated budget.
  • Conduct thorough keyword research and analysis to identify high-potential keywords and opportunities for optimisation to improve search rankings.
  • Collaborate with the content team to optimise website content for improved search engine visibility.
  • Optimise website content, including meta tags, headers, and on-page elements, to enhance search engine rankings.
  • Collaborate closely with the link building team to acquire high-quality backlinks, thereby enhancing domain authority.
  • Devise enhancements to the website's structure by optimising URL structure, internal linking strategy, meta data, XML sitemap, and more.
  • Develop a comprehensive SEO architecture plan for the website to enhance its search engine ranking.
  • Develop execution plans to optimise website speed and core web vitals.
  • Monitor and resolve issues highlighted by Google Search Console.
  • Perform regular website audits to identify technical issues and provide recommended solutions.
  • Collaborate closely with web developers to ensure seamless execution and implementation of SEO recommendations.
  • Consistently track, analyse, and generate reports on SEO performance.
  • Utilise tools such as Google Analytics, Google Search Console, and third-party platforms to monitor website performance.
  • Offer strategic recommendations to improve website visibility, enhance user experience, and increase conversion rates.
  • Stay up-to-date with the latest industry trends, algorithm updates, and best practices, and recommend SEO strategies that are effective and compliant with search engine guidelines.
  • Conduct analysis and summaries of competitors' SEO techniques and innovative practices, regularly providing industry insights to drive business expansion and maintain a leading position in the industry.

Requirements

  • Bachelor's degree in marketing, communications, or a related field
  • Minimum of 3 years of proven SEO experience, demonstrating a track record of successfully driving organic search traffic growth and improving search rankings.
  • Strong understanding of SEO best practices and techniques.
  • Proficient in utilising and analysing data from Google Analytics, Google Search Console, and third-party tools such as SEMRush, Ahrefs, Moz and ChatGPT.
  • Display experience in cross-functional collaboration and knowledge sharing.
  • Demonstrate a strong understanding of how link building works.
  • Strong communication and stakeholder management skills.
  • Exhibit excellent project management abilities.
  • Proven ability to solve problems creatively and proactively.

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