Marketing Executive

2 weeks ago

Singapore Onsen Retreat And Spa (singapore) Pte. Ltd. Full time

Job Description:

We are seeking a dynamic and creative Marketing Executive specializing in Beauty and Wellness to join our team. The ideal candidate will have a passion for the beauty and wellness industry, along with a proven track record of developing and implementing successful marketing strategies. As a Marketing Executive, you will play a key role in promoting our brand, increasing customer engagement, and driving revenue growth.

Responsibilities:

1. Develop and Implement Marketing Strategies:

- Create and execute comprehensive marketing plans to promote beauty and wellness products/services.

- Collaborate with cross-functional teams to ensure alignment with overall business objectives.

2. Brand Promotion:

- Build and maintain a strong brand presence in the beauty and wellness market.

- Develop and implement campaigns to enhance brand awareness and perception.

3. Digital Marketing:

- Oversee digital marketing initiatives, including social media campaigns, email marketing, and online advertising.

- Analyse and optimize digital marketing efforts to ensure maximum reach and engagement.

4. Content Creation:

- Generate compelling and relevant content for various channels, including social media, blogs, and newsletters.

- Ensure content aligns with brand messaging and resonates with the target audience.

5. Market Research:

- Stay updated on industry trends, competitor activities, and consumer preferences.

- Use market insights to inform marketing strategies and identify new opportunities.

6. Collaboration with Influencers:

- Identify and build relationships with influencers in the beauty and wellness space.

- Execute influencer marketing campaigns to amplify brand reach.

7. Event Management:

- Plan and execute events, product launches, and promotional activities.

- Coordinate with relevant teams to ensure seamless execution.

8. Analytics and Reporting:

- Monitor and analyse the performance of marketing campaigns.

- Provide regular reports and insights to management, recommending improvements where necessary.

Requirements:

- Diploma Advanced/Higher/Graduate Diploma/Bachelor's Degree in Marketing/Media/Business or related field.

- Proven experience as a Marketing Executive in the beauty and wellness, preferably in retail / hospitality industry.

- Strong understanding of beauty and wellness trends, products, and services.

- Excellent communication and interpersonal skills.

- Creative mindset with the ability to think outside the box.

- Proficiency in digital marketing tools and platforms.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Ability to multitask and work in a fast-paced environment.

- Able to start work immediately or within a short notice.

If you are passionate about marketing and eager to contribute to the success of a thriving beauty and wellness spa, we would love to hear from you. Please submit your resume, a cover letter detailing your relevant experience, and any portfolio or examples of previous successful marketing campaigns to

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