Content Developer

2 weeks ago


Singapore Mount Elizabeth Hospital Full time
The Role

The Role:

We're seeking a wordsmith and content developer to make our digital content more comprehensive, engaging, and authoritative.
This role is vital in enabling our content to be found, acquire loyal visitors and nurture their interest through their healthcare journey.

Key accountabilities

Responsibilities Include:

  • Planning and executing content pieces in a variety of formats for digital channels, including our hospital websites, health blog, and electronic mailers
  • Curating content ideas and shaping how content can fit into overall marketing campaigns or business objectives
  • Conduct research on healthcare topics and trends, and produce search engine optimised (SEO) content
  • Conduct regular content review and updates across digital channels to drive marketing and user engagement
  • Writing and editing medical and non-medical content, health articles, website updates and content for web profiles of health professionals
  • Ensuring that copy is written according to our house style guide, and compliant with industry regulations
  • Maximise the use of content and digital channels, using data to drive and support content strategies
  • Repurposing content for different audiences and channels
  • Support content planning and co-ordination processes across all communications channels
Qualifications & Experience

Skills & Experience Required:

  • Experience with writing, editing, and content development preferred
  • A strong sense for story/news angles and ability to bring them to life across different content platforms
  • Strong command of English grammar, spelling and punctuation
  • Experience in collaborating with internal stakeholders or external agencies to meet content objectives
  • Understanding of SEO and experience with tools such as Google Analytics, SEMRush/Ahrefs
  • Understanding of medical terminology a plus
  • Understanding of AI tools, and experience in harnessing them for content creation
  • Meticulous, with strong communication and presentation skills
  • Ability to work in a self-directed, fast-moving, results-oriented environment
  • 2+ years of relevant experience in writing, editing and web content creation.
  • Bachelor's degree in English, linguistics, mass communications, journalism, or related fields


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