Marketing Manager

4 weeks ago


Singapore Workday Singapore Pte. Ltd. Full time

About the Role

Our ideal candidate has ability to plan and execute demand generation programmes that contributes to building pipeline. You should feel comfortable working independently and a cross-functional team to ensure programmes are executed.


Objectives of this Role:

  • Drive all internal and external marketing campaigns as assigned, producing content, creative and action plan for marketing projects and initiatives for demand generation.
  • Plan and manage campaign execution with marketing agency, Workday and other stakeholders including all processes and operations for programmes to launch on time efficiently and effectively.
  • Analyse qualitative and quantitative data, with the insight to improve the effectiveness of campaign, ensuring targets met for responses and MQL for opportunity conversion into pipeline.
  • Responsibilities
  • Develop and execute marketing campaigns, events, including audience acquisition, digital programmes including social media. This is at ASEAN level for central programmes, including all marketing related to Thailand market.
  • Collaborate with team members to optimize marketing automation and lead-nurturing processes through email, content and social channels.
  • Project manage language localisation of global or regional collaterals for use in country provide and vet the translations.
  • Prepare data / analysis and audience acquisition strategy prior to running of programmes. Post event operational preparation of data with agency and loading into SFDC.
  • Collate and distribute biweekly, monthly marketing reports showing achievement of critical metrics regarding response generation, MQL and ABM programme.
  • Manage vendor relationships in country.
  • Skills and Qualifications
  • Bachelor's degree in marketing, communications, or related field
  • Experience with product launches and/or integrated marketing campaigns
  • Excellent written, communication, and presentation skills in Thai and English
  • Working knowledge of market research, surveys, and data analytics
  • Proficiency with Microsoft Office (preferred) marketing automation tool Marketo and SFDC.
  • Experience planning and leading initiatives.

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