Digital Media Marketing Executive

2 weeks ago


Singapore Mitraa Agencies Pte. Ltd. Full time
  • Minimum Diploma or equalent education
  • Minimum 2+ years relevant working experience
  • Assist the team in the development of the overall digital marketing strategy
  • Creating clothing patterns for mass production
  • Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
  • Researching current fashion trends and determining what consumers will like
  • Manage and maintain the company's owned media including websites, mobile apps, and email/CRM software
  • Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
  • Manage social media marketing campaigns
  • Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
  • Manage SEO campaigns
  • Set up conversion, pixel, and event tracking on the website and across various digital platforms
  • Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
  • Overseeing the production of designs, including carrying out fittings, determining prices and managing marketing
  • Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
  • Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
  • Collaborating with the design team to develop ideas for new products based on research data
  • Designing sketches for new products with a design team
  • Testing and deciding on fabrics, colors, patterns and textures for each design
  • Maintaining relationships with vendors, suppliers and models


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