Marketing Director

3 weeks ago

Singapore Shopsense Pte. Ltd. Full time

Position Overview:

We are seeking a dynamic and experienced Marketing Director to join our team. The Marketing Director will be responsible for developing and implementing strategic marketing initiatives to drive growth, increase brand awareness, and enhance customer engagement.

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies to achieve company objectives and revenue targets.
  • Lead the marketing team in creating compelling and effective marketing campaigns across multiple channels, including digital, social media, print, and events.
  • Collaborate with product development and sales teams to ensure alignment of marketing efforts with overall business goals.
  • Conduct market research and analysis to identify opportunities for expansion and product development.
  • Monitor and analyze marketing metrics to track performance and optimize campaigns for maximum ROI.
  • Manage the marketing budget effectively, allocating resources strategically to achieve desired outcomes.
  • Cultivate and maintain relationships with key stakeholders, including customers, partners, and industry influencers.
  • Stay informed about industry trends, competitor activities, and emerging technologies to inform marketing strategies and tactics.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field MBA preferred.
  • 8 years of experience in marketing roles, with 5 years in a leadership position.
  • Proven track record of developing and executing successful marketing strategies that drive business growth.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders.
  • Creative thinker with a passion for innovation and staying ahead of industry trends.
  • Proficiency in marketing tools and platforms, including CRM software, marketing automation, and analytics tools.
  • Demonstrated leadership abilities with a focus on team building, mentoring, and developing talent.

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