Planning Manager

1 month ago

Singapore Groupm Singapore Pte. Ltd. Full time

Overview of job

GroupM is the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Regional Senior Account Executive to join us.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Director

3 best things about the job:

1. Working on an exciting, performance driven brand, with regional and global exposure.
2. Regular on-the-job training and development to ensure success in your role.
3. Empowered and skilled to deal with clients and work on integrated media plans across scoped markets within SEAO region.

In this role, your goals will be:
In three months:

  • Built up an understanding of the offline and online media ecosystem and have already implemented several campaigns on self-serve platforms
  • Become familiar with Mindshare processes and tools for planning, insights and billing/finance. In addition, gain familiarity with local market tools used for planning and reporting.
  • Completion of trainings and certifications required as part of Mindshare mandate.
  • Developed skills on reporting and working with centralized digital reporting dashboard.

In six months:

  • Be a trusted partner to clients - become the go-to person on anything client-related and for Mindshare global counterparts.
  • Worked on first bi-annual performance review and recommendations for future projects with confidence.
  • Be able to provide optimization suggestions and work with Programmatic central team & third-party vendors to improve campaign performance and efficiency.

In 12 months:

  • Developed knowledge and understanding of local media landscape.
  • Established connections with clients and gained their confidence to trust your inputs and recommendations.
  • An end-to-end understanding of market processes, able to communicate and relate with market/global stakeholders efficiently.

What your day job looks like at GroupM:

  • Ensure efficiency and accuracy of plans and implementation of all campaigns primarily online media channels.
  • Coordinate with internal and external stakeholders for smooth campaign execution - managing media diary, trafficking and tagging, campaign set up and regular campaign monitoring to ensure efficiency.
  • Implement social, search and video campaigns with regular monitoring and optimizations to ensure deliveries as per planned objectives/KPIs.
  • Ensure the accounts are well run, by completing plans, briefs, competitive reports, plus any other ad-hoc requests accurately, on time and well-communicated
  • Be instrumental in annual strategy development for scoped markets and independently work out tactical campaign plans.
  • Manage monthly reporting through automated dashboard, providing performance insights and actions.
  • Assist global counterparts with requests and information sharing.
  • Reconciliation of monthly billing details - manage billing tracker, ensure plans are keyed into finance system accurately and managing invoices.

Responsibilities of the role:

  • Working in partnership with the Senior Manager/Director, clients and the extended agency teams to create and execute plans that serve the clients' media objective.
  • Analysing live and post campaign reports to optimize live and future campaigns.
  • Being the key point of contact for client and internal stakeholders and seamless day-to-day account management.

What you will need:

  • 3 - 5 years of media agency working experience
  • Strong planning, analytical and presentation skills
  • Obtained Meta Certification and experience in Google Analytics is an advantage
  • Knowledge on usage of industry software and tools is an advantage - EvoGenius, DoubleClick, Nielsen, etc.
  • A Team Player with an enthusiastic attitude with high accuracy and attention to detail to their work will be a perfect fit
  • Well organized and is able to be agile when managing the various maisons and client personalities

More About Mindshare

Mindshare is a media services company that accelerates for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. You can check out some of our people's stories on or or hear about the company in their own words . Mindshare is part of GroupM, the world's leading media investment company, and WPP, the world's largest advertising holding group.

About GroupM Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers' needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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