Senior Manager, Marketing Communications
3 weeks ago
Responsibilities
- Works closely with business/industry comms and internal stakeholders to understand their priorities and effectively design integrated campaigns that drive results
- Support Deputy Director marcoms to develop and execute integrated campaigns across multiple channels to meet programme targets and deliverables. (Includes print, digital, social, activations, partnerships and sponsorships)
- Work closely within Comms & Marketing Division to harmonise plans and ensure coherence in IMDA's narratives and campaign messaging with intended audiences
- Use analytics and social listening tools to measure effectiveness of campaigns, inform policies and initiatives, as well as nudge behavioural change
- Provide strategic counsel to managers and below to ensure that campaigns are aligned to IMDA's strategic narrative
- Management of panels of vendors and service providers from the WOG approved contract framework
Requirements
- 10 to 12 years of working experience in marketing, with at least 5 years of experience in a supervisory role
- Background in Marketing, Mass Communications, Business or related fields
- Adept at collaborating and managing multiple stakeholders internally and externally, including media, creative and digital agencies.
- Strong understanding of martech tech stacks and experienced in digital-led marcoms campaigns. Familiarity with web analytics tools for data-driven measurement of campaigns.
- Purpose-led and passionate to pursue best-in-class campaigns and work that drive results.
- Excellent written communication and presentation skills with a strong usage of Microsoft excel for data analysis
- Experience in infocomm media related fields and media is advantageous, but not a pre-requisite
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