KOL LT Acquisition
1 week ago
- Be the owner of LT KOL content planning & content creation and communication to promote Shopee KOL branding related to Affiliate via Shopee Affiliate owned channels
- Involve in end-to-end KOL process, including creating strategic acquisition campaigns, communication assets, content creators and briefing to guarantee KOL are following Shopee's best practices
- Define KOL content strategy and establish a content ecosystem that aligns with market preferences and campaigns
- Conceptualise, develop and execute new content ideas and drive continual optimisation of new KOL registration
- Working closely with diverse teams (e.g. Online Marketing team, designers, production, and business developers, etc.) in a fast-pace environment to execute relevant tasks
- Track, monitor and understand content performance through insights and analytics
Requirements:
- Bachelor's degree in Marketing, or related fields. Fresh Graduates are welcome
- Having a good network with Influencers / KOLs / Groups / Talents / Club is a plus
- Having experience in eCommerce/ Influencer Marketing/ Content Creation or related industries is a plus
- Required to be as the real content creator and ambassador for Shopee Affiliate Branding ranging from creative content, video editing, ability to be in front of cameras.
- Strong project management skills and ability to be creative operationally and strategically
- Positive working attitude and a strong team player
- Be passionate about social media, influencer marketing, and content creator
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