Digital Marketing Executive
4 weeks ago
Job Description
Content Creation:
- Formulate engaging and compelling content aligned with the brand's messaging and marketing objectives.
- Generate original ideas for both visual and written content suitable for various channels.
Digital Marketing:
- Develop and execute comprehensive digital marketing strategies, including paid advertising campaigns, social media management, website content marketing, and conversion optimization across multiple channels Facebook, IG, search engines (Google SEO/SEM), XHS, Tiktok, etc.
- Monitor and analyze campaign performance metrics to continually enhance marketing strategies.
- Plan and present social media calendar.
- Manage digital marketing budgets effectively, ensuring efficient allocation of resources to maximize ROI.
- Routine reports to the management on results and recommend actionable strategies for improvement.
- Produce visually captivating designs for a diverse range of marketing collateral, encompassing digital ads, social media and website graphics, blogs, e-commerce, brochures, presentations, infographics, and more.
- Develop creative concepts and ideas for exhibition spaces and roadshows, including designing visual layouts, booth structures, props, and signage.
Job Requirements:
- Bachelor's degree in Marketing, Communication, or a related field. A combination of education and relevant work experience will also be considered.
- At least 2-4 years of experience in digital marketing and Google Digital Ads, SEO, and SEM
- Expert in digital marketing platforms (e.g. Google Analytics, Facebook Ads Manager, Adobe Analytics, Google Tag Manager)
- Strong analytical and problem-solving skills, with the ability to identify trends and optimize campaigns for performance.
- Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent tools.
- Strong written and verbal communication skills and fluent in English and Mandarin.
- Creativity and a strong eye for design aesthetics.
- Portfolio showcasing a diverse range of digital marketing campaigns.
Benefits:
- 5 Day work week (M-F: 8.30am to 5.30pm)
- Good Basic with Incentive and AWS
- Medical Insurance
- Quarterly Team Bonding Events
- Annual Incentive Trip
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