Digital Marketer
2 weeks ago
Job Description
We are looking for a passionate and experienced Digital Marketer to manage and enhance our social media presence and maintain our website for our unique cat cafe and pet shop. As a Digital Marketer, you will be responsible for developing and executing digital marketing strategies to drive brand awareness, increase customer engagement, and generate leads. The ideal candidate should possess a strong understanding of various digital marketing channels and have a proven track record of implementing successful campaigns across social media platforms.
Job Requirements
- Diploma or Bachelor's degree in Digital Marketing, Communications, or a related field preferred, otherwise, at least 1-2 years of experience in digital marketing, or both.
- Demonstrable experience with social media management and content creation for platforms like Instagram, Facebook, TikTok and RED.
- Proficient in SEO and SEM strategies, including familiarity with Google Analytics and other analytical tools to measure and report on campaign performance.
- Strong skills in creating compelling digital content that resonates with a diverse audience, ideally with some background in photography or video production to highlight our unique cafe environment and our beloved cats.
- Experience in managing a WordPress site and relevant plug-ins, ensuring content is up-to-date, engaging, and optimally structured for user experience and SEO.
- Proficient in communicating and copywriting English and understanding simple Chinese.
- Able to work independently.
- Candidate with pet care experience is preferred.
Job Responsibilities
- Handle social media profiles, which includes planning and scheduling content, maintaining a social media calendar, managing community interactions, and addressing customer questions and feedback.
- Administered and refined paid advertising efforts using platforms such as Facebook Ads Manager, Instagram Ads, Google Ads, and TikTok Ads, focusing on budget distribution, audience targeting, and strategies for bidding.
- Develop and execute innovative social media marketing campaigns tailored to cat lovers and cafe-goers, increasing engagement and driving traffic to our website.
- Regularly update our WordPress website with fresh content, promotional materials, and cat-related events to keep our community informed and engaged.
- Monitor and analyse the performance of digital marketing efforts using SEO and SEM tools, making data-driven decisions to enhance visibility and reach.
- Collaborate with internal teams to ensure a cohesive marketing strategy that aligns with our cafe's brand and customer experience goals.
- Respond to customer inquiries and feedback on social media platforms promptly, fostering a welcoming and interactive online community.
Other Detail:
- Location - Near Paya Lebar MRT
- Work Time - 5-5.5 days of work per week, 10 AM - 7 PM
- Commission for sale applied.
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