Trade Development Intern #GeneralInternship
4 weeks ago
At Singtel, our mission is to Empower Every Generation. We are dedicated to fostering an equitable and forward-thinking work environment where our employees experience a strong sense of Belonging, to make meaningful Impact andGrow both personally and professionally. By joining Singtel, you will be part of a caring, inclusive and diverse workforce that creates positive impact and a sustainable future for all.
Responsibilities
- Retail activation
- Coordinate the launch of activation campaigns and activities to drive customer engagement.
- Source personalised premiums and giveaways as part of the customer delight at stores, for on-ground activities and major festive or campaigns.
- Ensure end-to-end campaign roll-out, including staff briefing on mechanics, deployment of marketing collaterals and fulfilment of premiums and share post campaign learnings.
- Retail traffic driver engagement
- Implement marketing programs and execute on-ground engagement through cross-collaboration with merchants, mall tenants and Singtel exclusive retailers.
- Support TikTok Creator House through conceptualisation of ideas. Curate script and key points for in-house talents and execute on-site support for the sales team.
- Implement programs to drive customer engagement through show and tell sharing sessions. Develop key points for in-house specialists to share during these sessions.
- Small-Medium Businesses (SMB)
- Coordinate with event companies to run on-site roadshows in SMB locations.
- Work with external vendors to target at SMB companies.
- Support the creation of marketing communications targeted at SMB companies.
- Marketing communications
- Support the creation of marketing collaterals for sales channels.
- Maintain up-to-date marketing communications in all stores.
- Update digital content in retail stores.
Requirements
- Currently pursuing a Diploma/Degree in Business, Marketing or relevant field
- Commit to a 6-months internship
- Experience in running campaigns & designing collaterals
- Results oriented and have strong commercial fundamentals & good business acumen
- Team player who enjoys a fast-paced and dynamic environment
- Excellent interpersonal, communication & organisational skills
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