Intern (Corporate Communications)
2 weeks ago
The annual A.STAR Corporate Internship Programme (A.CIP) provides interns insight into how A.STAR bridges the gap between academia and industry by translating R&D into economic and social outcomes.
The 2024 A.CIP is a ten-week programme from 13 May 2024 to 19 July 2024. Through the A.CIP, you will gain insight into how A.STAR supports, oversees, and coordinates public sector research and development in strategic areas as well as cultivate and exchange an extensive network of industry partners.
You may also have opportunities to interact with the A.STAR leadership and visit our A.STAR Research Institutes which carry out a spectrum of R&D activities, as ranging from knowledge creation, enabling capabilities, large scale programme to industry-oriented activities. We have several interesting projects under the 2024 A.CIP, and we welcome all who are interested to put in an application with us
Project Title:
Sharpening A.STAR's communications strategies through data
Project Scope:
The intern will work with the Corporate Communications Division to:
- Analyse A.STAR and competitor data and strategies on social and mainstream media to identify best practices to achieve impactful communications outcomes.
- Develop a framework/process to evaluate effectiveness and perception of published content (earned and owned media).
- Use analytics tools to measure engagement rates, reach, audience growth and sentiment analysis to evaluate content.
- Recommend methods to create a more effective content.
- Prepare and deliver an in-depth qualitative analysis highlighting key insights (including perception), proposed strategies, and expected outcomes.
Project Requirements:
- Currently enrolled or a recent graduate of a degree in Marketing, Communications, Data Science or a related field.
- Proficiency in social media analytics tools and platforms.
- Excellent analytical and critical thinking skills.
- Strong communication and presentation skills.
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