Marketing Manager
4 weeks ago
Marketing Manager Job Description
Marketing & Social Media Manager is the key person in charge of executing the company's marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimization process. It is therefore essential that he/she has hands-on experience using various marketing platforms.
Works closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Director such as increasing digital sales, lead generation, brand engagement, and conversions.
The Digital Marketing Executive reports to the .
Roles and Responsibilities
. Assist the team in the development of the overall marketing strategy
. Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
. Manage and maintain the company's owned media including websites, mobile apps, and email/CRM software
. Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
. Manage social media marketing campaigns
. Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
. Manage SEO campaigns
. Set up conversion, pixel, and event tracking on the website and across various digital platforms
. Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
. Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
. Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
Job Requirements
Candidates that possess at least a diploma or in either Marketing, Digital Marketing, Public Relations or Mass Communication from an accredited institution.
Candidates with experience in coding, website development, paid advertising and blog writing skills. Having a portfolio and a proven track record of successfully executed digital marketing campaigns greatly increases the probability of being hired. Requires 1 - 3 years of experience.
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