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Marketing Senior Coordinator

3 months ago

Singapore Boston Consulting Group Full time
WHAT YOU'LL DO
As a Marketing Senior Coordinator within BCG’s Global Advantage Practice Area (PA), you will be fully responsible for the preparation and execution of the complex PA marketing activities across the full suite of internal and external marketing and communication activities and channels, in close collaboration with the Global Marketing Senior Manager, the PA leadership team and the global and local marketing teams. This includes the execution and support of conferences, events and partnerships as well as tracking and reporting of marketing activities, coordination of communication activities and platforms and Social Media campaigns.

You will provide support for both internal and external events, from preparing communications strategy to executing end-to-end, as well as updating GA’s marketing dashboards and trackers along key metrics. You will drive marketing analytics for the Practice and help the leadership understand key performance metrics. You will apply a strategic and creative approach to craft compelling campaigns in support of business and go-to-market priorities for both internal and external audiences.

You will drive the coordination of the PA's social media campaigns aligned with our PA and global strategic objectives. You will actively prepare drafts of various internal communications, social media campaigns (including writing post copies and creating visual assets in Figma) as well as support go-to-market for publications. You will manage content distribution through mailings and online presence and be responsible for tracking and reporting to all stakeholders. You will also work with other PAs and BCG’ global and local marketing teams to ensure an ongoing exchange on best practice examples and innovation opportunities.

BCG’s PA marketing team drives the firm’s reputation as a thought leader. We work to strengthen and protect BCG’s brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.
YOU'RE GOOD AT
  • Developing and executing a best-in-class suite of marketing & communication materials and activities that support our teams in building and strengthening client relationships
  • Making independent decisions within existing guidelines around marketing / comms activities preparation
  • Applying advanced knowledge and technical skills to support internal communication activities and platforms
  • Owning recurring analysis/ metrics dashboards, trackers and preparing budget updates
  • Accurately tracking impact of marketing activities with Tableau, preparing the overview of PA marketing activities and its impact for dissemination to leadership team
  • Creating and executing impactful social media campaigns (organic and paid) with experience using Figma and Sprinklr – strong writing skills necessary.
  • Appling technical knowledge and creative skills to support the PA’s marketing activities (Salesforce Marketing Cloud, Wrike, Tableau, Sprinklr etc.)
  • Juggling multiple projects simultaneously while proactively managing stakeholders and teams (for example, designers, multimedia team, etc)
  • Acting as buddy for more junior team members

YOU BRING (EXPERIENCE & QUALIFICATIONS)
  • 4-6+ years relevant experience
  • Bachelor’s degree
  • Ability to handle defined work area, process or smaller project with minimal guidance (sourcing, learning programs, etc.)
  • Ability to make independent decisions within existing guidelines, advising more junior team members
  • Excellent execution/ organizational/ communication skills
  • Strong written and verbal communication skills – native English
  • Proven analytical capabilities and out-the-box
  • Highly professional, service oriented, pro-active and flexible attitude
  • Ability to perform under pressure and demonstrate presence and maturity even in stressful situations
  • Ability to accommodate for global team environment – Zoom calls outside of standard work hours
  • Advanced proficiency in Outlook, PowerPoint, Trello and Slack

YOU'LL WORK WITH
You will work closely with the PA’s Global Sr Marketing Manager, Global Sr Marketing Director, PA Management & Operations Team, PA Knowleldge team, PA leadership including Practice Area Leader, Marketing teams for other Practice Areas, as well as local marketing teams.