Assistant Director, Business Development
2 weeks ago
The incumbent works closely with the Programme Director on diversifying MTI's CET capabilities and elevate MTI's market presence through industry collaboration/partnership and strategic marketing.
Key Responsibilities:
- Plan and develop strategic marketing campaigns for both the primary (MTI programme) and secondary (CET and other training programmes) business areas.
- Work within the programme's annual marketing budget, ensuring cost-effectiveness, and propose the annual marketing budget for MTI.
- Independently execute and implement the plans, including procuring services and conducting post-campaign analysis, to provide evidence-based recommendations to the Programme Director.
- Develop industry network and establish a niche market for itself as a leader in translation and interpretation training.
- Develop and establish internship opportunities for MTI students through industry engagement.
- Establish additional revenue source through training services to the industry.
Requirements:
- A recognised degree, preferably in Humanities/Social Sciences/Business Administration.
- At least 6 years of relevant experience and proven track record in business development, preferably in areas like Humanities and Education.
- Applicants with experience in a higher educational institution or management of professional education programmes would be advantageous.
- Ability to support the production of media-related resources, marketing content and materials.
- Familiarity with digital marketing.
- Excellent interpersonal and communication skills.
- Working knowledge of Mandarin for liaising with Chinese counterparts and advertisers.
- Strong analytical and problem-solving skills.
- Strong stakeholder management skills.
- Ability to manage multiple projects and meet tight deadlines.
- Proficient in MS Office applications and online communication software, such as Microsoft Teams and Zoom.
- Highly motivated and a self-starter.
- Meticulous and resourceful.
We regret that only shortlisted candidates will be notified.
Hiring Institution: NTU
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