PR Account Manager
3 weeks ago
About the Company:
Led by industry insiders, Navigate Public Relations has been delivering communications advice and services that support business growth since 2004.
Navigate Public Relations is an integrated communications agency that offers the best of both worlds. We uniquely combine deep maritime sector knowledge and experience with a professional Public Relations agency approach. We work exclusively with maritime-related businesses from our offices in London and Singapore (formerly known as Helix Public Relations in Singapore). Our work with around 30 well-known and respected companies spanning globe puts us at the heart of the maritime community and in constant contact with journalists and other industry stakeholders.
We have a rounded understanding of the complexities of the maritime industry, the current trends, and can leverage relationships across a broad network of stakeholders. We are also a Corporate Affiliate member of the world's only chartered body for public relations - the CIPR. This means we operate our business according to a globally-recognised set of standards and values. The continuous professional development of our team is not just a principle we uphold; it's a practice that is evident in the quality of work we deliver to our clients.
Job Summary:
In this dynamic role, you will embody Navigate Public Relations 's core principles of professionalism, proactiveness, and personability. You will manage client relationships, develop innovative Public Relations strategies, and collaborate with a dedicated team to deliver high-quality Public Relations services.
Key Responsibilities:
- Client Relationship Management: Cultivate and maintain robust client relationships, demonstrating professionalism and understanding of client needs. Ensure client satisfaction through proactive communication and personability.
- Public Relations Strategy Development and Implementation: Collaboratively design and implement Public Relations strategies that align with clients’ business objectives; showcasing creativity, proactiveness, Public Relations best practice and a deep understanding of industry dynamics.
- Team Collaboration: Foster a positive, supportive environment, coordinating with account executives, Public Relations consultants, and other global team members and external partners to ensure successful campaign delivery.
- Campaign Management: Lead Public Relations campaigns from inception to conclusion, encompassing media relations, social media, content creation, and event coordination, while maintaining a high standard of professionalism.
- Reporting: Regularly report on campaign progress, client feedback, and team performance. Assess campaign effectiveness and offer proactive suggestions for improvement.
- Industry knowledge: Stay on top of industry trends and best practice, competitor activities, and media opportunities, leveraging this knowledge to inform and improve Public Relations strategies and campaigns. Continue to develop and expand industry network and understanding.
- Account Optimisation: Monitor and manage client servicing to ensure it remains within acceptable limits, proactively identifying and addressing any risks of client attrition. Maintain a balance between delivering exceptional service and managing resources effectively, ensuring client satisfaction while avoiding over-servicing. Escalate potential issues to senior management promptly. Support in identifying growth opportunities within current client accounts.
Qualifications & Requirements:
- Bachelor’s degree or Diploma in Public Relations, Communications, Marketing, or related field.
- Demonstrable experience in public relations, with a track record of managing client relationships and executing successful Public Relations campaigns.
- Knowledge of the international maritime industry is desirable.
- Exceptional interpersonal and client service skills, embodying professionalism and personability.
- Outstanding communication skills, both written and verbal.
- Ability to manage multiple projects in a fast-paced environment, showcasing proactiveness and multitasking skills.
- Proficiency in Public Relations tools and software.
- Commitment to continued learning and development.
- Considerate and kind.
Behavioural Competencies:
- Professionalism
- Proactiveness
- Personability
Navigate Public Relations is an equal opportunity employer, dedicated to diversity, inclusivity, and kindness in the workplace.
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