Marketing Intern
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About the role
Internship Period: 6 to 12 months
We are seeking an enthusiastic Marketing intern to join our team to contribute creative ideas and support the marketing objectives of the business. In this role, you will be responsible for administrative tasks related to the development and implementation of marketing strategies. You will be working closely with the team throughout all phases of marketing campaigns. Your insights will aid in the growth and upkeep of our marketing channels. This internship offers the opportunity to acquire marketing skills and gain exposure to variety of marketing strategies. Ultimately, you will develop a broad range of experience in marketing and be well-equipped to thrive in a dynamic work environment.
Key responsibilities
Public Relations & Commitment Support
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Support monthly media monitoring and reporting of digital and Public Relations coverage, including media clippings and Earned Media Value (EMV).
> Collect quantitative and qualitative data from marketing campaign.
> Compilation of media clippings from various social and media platforms on a monthly basis.
> Produce marketing reports for earned media and paid media on social media platforms on a monthly basis.
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Support Public Relations events execution - media launches and invitations.
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Support with media and KOL seeding – media press kits, media cards, influencer briefs.
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Support of partnership execution and campaigns.
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Assist with ad-hoc media and sponsorship requests.
Brand Support
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Assist in planning and executing store-related promotional activities such as new store openings and in-store activations.
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Assist and coordinate above & below-the-line marketing efforts, events, and campaigns.
Digital Support
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Creation of content in social media platforms such as Instagram, Facebook, TikTok
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Monitor campaigns to drive awareness to contribute to relevancy, acquisition, and reach (boosted / paid media).
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Maintain and update content on all digital media sites.
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Assist in creation of digital creative assets required by marketing team.
Administration Support
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Assist the team in all logistical and administrative support for campaign activities.
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Coordinate landlord; suppliers; third parties; and all promotional activities and inform stores accordingly.
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Assist the team in all logistical and administrative support for campaign activities.
> Submission of SRF forms
> PO tracking
> Tracking of GWP Stock on Hand (SOH) at store level
Requirements and Skills
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Strong desire to learn along with professional drive
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Solid understanding of different marketing techniques
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Enthusiastic about retail and consumer products
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Excellent verbal and written communication skills
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Excellent knowledge of MS Office, PowerPoint, Excel
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Knowledge of design software (Canva, Adobe Photoshop/Illustrator)
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Familiar with marketing computer software and online applications (e.g. Online analytics, and Google Adwords)
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Passion for the marketing industry and its best practices
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Ability to work in a fast-paced environment