Data Analyst
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- Analyse valuation data from pricemycar (noto's AI-powered car valuation engine), comparing predicted vs. actual sale prices to identify accuracy gaps and feed improvements back to the valuation model.
- Track GoDirect listing and transaction data end-to-end - enquiries, days-to-sell, conversion rate, and loan/insurance commission attach rate - to identify where deals stall and where margin is being left on the table.
- Monitor tomo community and app data, including member sign-ups, event attendance, ambassador programme performance, and miles/quest engagement, to understand what drives active participation.
- Analyse noto Certified inspection and warranty data (165-point checks, common defect categories, post-sale claims) to spot recurring issues and support quality and pricing decisions on certified pre-owned stock.
- Track uptake and conversion on noto's financial products — car insurance, COE renewal loans, and car loan applications — to identify drop-off points in the customer journey and opportunities to improve attach rates.
- Build and maintain dashboards and KPI reports across noto's platforms (pricemycar, GoDirect, tomo, noto Certified) using Excel, Power BI,Tableau, or similar tools for management reporting.
- Conduct market research and competitor analysis on car pricing, COE trends, and the Singapore automotive/car-community landscape to inform product and pricing strategy.
- Analyse content and engagement data from noto's blog, news, and media channels to guide the content strategy and identify whatresonates with the Tomo community.
- Collaborate with product, marketing, operations, and customer service teams to translate findings from the above into concrete,data-backed recommendations.
- Maintain data accuracy, consistency, and integrity across noto's systems, databases, and reporting platforms, and prepare monthly/quarterly analytical reports and insights for senior management.
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