Creative Director

4 days ago

Singapore Salt Digital Recruitment Full-time SGD 80,000 - SGD 120,000 Contract

Salt is seeking an exceptional Creative Director with strong art direction expertise to lead the development of innovative, concept-driven performance campaigns that engage international business audiences across multiple digital platforms. This 3-month extendable contract role is based in Singapore.

Key Responsibilities

  • Contribute as a key member of an internal creative team, leading ideas from concept through execution in partnership with production teams and internal stakeholders.
  • Partner closely with creative agencies and cross-functional teams to deliver high-impact, strategic work that drives measurable business results.
  • Actively use AI and generative AI tools to create high-impact creative work and improve team productivity.
  • Develop and lead creative concepts for ongoing marketing campaigns, ensuring strong alignment with business objectives and brand strategy.
  • Ideate, develop, and refine campaign ideas with a high bar for craft, clarity, and effectiveness.
  • Leverage historical campaign performance, insights, and trends to inform future creative decisions.
  • Provide clear, constructive creative direction to external agencies and internal cross-functional teams.
  • Ensure consistently high-quality creative output across on- and off-platform deliverables, including digital ads, websites, and sales- enablement materials.
  • Lead creative reviews and presentations for internal stakeholders, including senior leadership.
  • Define creative inputs for testing plans to optimize performance and learnings.
  • Design and develop visual systems, including typography, colour palettes, and imagery, to support campaign messaging and branding.
  • Create and oversee the development of design assets such as graphics, icons, and illustrations.
  • Stay current with industry trends, emerging technologies, and best practices, and apply relevant insights to ongoing work.

Requirements

  • 7+ years of experience as a Creative Director, or in a senior creative or design leadership role within advertising or marketing.
  • Bachelor's degree in Digital Design, Visual Design, Advertising Art Direction, or equivalent practical experience.
  • Demonstrated experience using AI and generative AI tools for creative ideation and production.
  • Experience working on regional campaigns across Southeast Asia; experience in China is a strong plus.
  • Portfolio demonstrating innovative, concept-driven campaigns, strong performance outcomes, and mastery of art direction and design fundamentals.
  • Strong understanding of the B2B marketing landscape and digital advertising platforms.
  • Proven ability to collaborate effectively with external agencies and cross-functional teams.
  • Strong strategic thinking and problem-solving skills.

CEI No: R1223390 | License No: 07C3147

Salt is acting as an Employment Business in relation to this vacancy.