Creative Director
4 days ago
Singapore
Salt Digital Recruitment
Full-time
SGD 80,000 - SGD 120,000 Contract
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Salt is seeking an exceptional Creative Director with strong art direction expertise to lead the development of innovative, concept-driven performance campaigns that engage international business audiences across multiple digital platforms. This 3-month extendable contract role is based in Singapore.
Key Responsibilities
- Contribute as a key member of an internal creative team, leading ideas from concept through execution in partnership with production teams and internal stakeholders.
- Partner closely with creative agencies and cross-functional teams to deliver high-impact, strategic work that drives measurable business results.
- Actively use AI and generative AI tools to create high-impact creative work and improve team productivity.
- Develop and lead creative concepts for ongoing marketing campaigns, ensuring strong alignment with business objectives and brand strategy.
- Ideate, develop, and refine campaign ideas with a high bar for craft, clarity, and effectiveness.
- Leverage historical campaign performance, insights, and trends to inform future creative decisions.
- Provide clear, constructive creative direction to external agencies and internal cross-functional teams.
- Ensure consistently high-quality creative output across on- and off-platform deliverables, including digital ads, websites, and sales- enablement materials.
- Lead creative reviews and presentations for internal stakeholders, including senior leadership.
- Define creative inputs for testing plans to optimize performance and learnings.
- Design and develop visual systems, including typography, colour palettes, and imagery, to support campaign messaging and branding.
- Create and oversee the development of design assets such as graphics, icons, and illustrations.
- Stay current with industry trends, emerging technologies, and best practices, and apply relevant insights to ongoing work.
Requirements
- 7+ years of experience as a Creative Director, or in a senior creative or design leadership role within advertising or marketing.
- Bachelor's degree in Digital Design, Visual Design, Advertising Art Direction, or equivalent practical experience.
- Demonstrated experience using AI and generative AI tools for creative ideation and production.
- Experience working on regional campaigns across Southeast Asia; experience in China is a strong plus.
- Portfolio demonstrating innovative, concept-driven campaigns, strong performance outcomes, and mastery of art direction and design fundamentals.
- Strong understanding of the B2B marketing landscape and digital advertising platforms.
- Proven ability to collaborate effectively with external agencies and cross-functional teams.
- Strong strategic thinking and problem-solving skills.
CEI No: R1223390 | License No: 07C3147
Salt is acting as an Employment Business in relation to this vacancy.