Strategic Marketing Specialist

4 weeks ago

Singapore THE SUPREME HR ADVISORY PTE. LTD. Full time
Roles & Responsibilities

Strategic Marketing Specialist

  • Work Location: Elementum (near Buona Vista MRT)
  • Working hours: 9am-545pm (Mon-Fri)
  • Salary: $4500 to $6500

Company is a global material science company with a mission to improve the environment and the quality of life throughout the world with its pioneering technology.

Strategic Marketing Specialist – Asia Pacific is a competency leadership position for B2B strategic marketing, accountable for analyzing the market, identifying growth opportunities, and validating unique value propositions for company PVOH business with initial focus in Southeast Asia and South Asia region.

This role will be based in Company Asia Headquarter in Singapore and report to Head of Sales Asia Pacific, as well as receive functional guidance from Head of Global Marketing &Sales.

Responsibilities

1. Market Research

a. Analyze market trends.

i. Macro trend assessment

ii. Competitive analysis

b. Identify emerging and untapped growth opportunities.

i. Market segmentation

c. Prioritize opportunities and make business recommendations.

i. Targeting

ii. Positioning

2. Project Management

a. Lead assigned projects such as market development, new productdevelopment, or new business model development.

b. Lead cross-functional team to commercialize business through stage-gate

innovation management process

3. Competency leadership

a. Train and coach, the organization on key strategic marketing frameworks and

methodologies such as:

i. Market sizing

ii. Market segmentation

iii. Financial modeling (NPV, IRR models, break-even analysis)

iv. Value chain analysis

v. VOC analysis

vi. Value proposition development

vii. Value pricing

viii. 4P strategy

b. Develop tools, as needed.

c. Effective in virtual global team leadership (across Americas, Europe, and Asia Pacific)

Requirements:

  • 3+ years' experience in strategic marketing or strategy position.
  • Experience in B2B material science company is a plus.
  • 5+ years in customer facing position.
  • MBA or equivalent degree/qualification.

Tee Xin Li Reg No: R24121619

The Supreme Hr Advisory Pte Ltd EA No: 14C7279

Tell employers what skills you have

Market Research
Competitive Analysis
Leadership
Trend
Segmentation
Value Proposition Development
B2B Marketing
Value Chain Analysis
Targeting
Innovation Management
B2B
Project Management
Team Leadership
Buzz Marketing
Financial Modeling
Market Development
Blog Marketing
Pricing
Product Launch
B2C Marketing

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