marketing manager

4 weeks ago

Singapore J&J LCD MANUFACTURING PTE. LTD. Full time
Roles & Responsibilities

Job Summary:

We are seeking an experienced and strategic Marketing Manager to lead the marketing initiatives of our LCD manufacturing business. The ideal candidate will be responsible for brand development, market analysis, product positioning, customer acquisition strategies, and driving overall marketing performance for domestic and international markets.

Key Responsibilities:
  • Marketing Strategy & Planning

    Develop and execute comprehensive B2B marketing strategies to support company growth in the LCD and display panel market.

    Identify target industries and customer segments such as consumer electronics, automotive, industrial displays, and OEM partners.
  • Branding & Positioning

    Build and maintain a strong brand presence in global markets.

    Ensure consistent messaging and visual identity across all marketing materials, digital channels, and exhibitions.
  • Product Marketing

    Collaborate with R&D and sales teams to define key product value propositions and prepare product launch campaigns.

    Create product datasheets, brochures, case studies, and competitive comparison documents.
  • Digital & Content Marketing

    Manage website, social media, email marketing, and digital advertising campaigns to generate leads and enhance visibility.

    Oversee the creation of technical content, blogs, videos, and newsletters relevant to LCD technologies.
  • Market & Competitor Analysis

    Conduct ongoing market research and competitor benchmarking to inform product direction, pricing strategies, and market opportunities.

    Analyze customer needs, industry trends, and global demand for LCD products.
  • Events & Trade Shows

    Organize and represent the company at international trade shows, industry events, and exhibitions (e.g., CES, Display Week, Electronica).

    Coordinate marketing materials, booth setup, and lead generation activities.
  • Collaboration & Support

    Work closely with sales teams to support business development activities with tailored marketing assets.

    Provide marketing input for RFQs, proposals, and customer communications.
  • Reporting & KPIs

    Track marketing performance metrics such as lead conversion, website traffic, and campaign ROI.

    Prepare monthly reports and presentations for senior management.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
  • 5+ years of marketing experience, ideally in the electronics, semiconductor, or display manufacturing industry.
  • Strong understanding of B2B marketing, especially in high-tech or industrial products.
  • Knowledge of LCD technology, display applications, and customer segments is a strong advantage.
  • Proficiency in digital marketing tools (Google Ads, SEO, LinkedIn Campaigns, Mailchimp, etc.).
  • Excellent communication, writing, and presentation skills.
  • Strong project management and leadership abilities.
  • Fluent in English; Mandarin or other languages is a plus (for global communication).
Preferred Qualifications:
  • Experience working with international clients or partners in the electronics supply chain.
  • Background in technical marketing or product marketing within a hardware or component manufacturing company.
  • Familiarity with CRM platforms like HubSpot or Salesforce.
Tell employers what skills you have

CRM
Market Research
Trade Shows
Lead Generation
Product Marketing
Social Media
Marketing Strategy
B2B Marketing
Email Marketing
Content Marketing
B2B
Digital Marketing
SEO
Manufacturing
Brochures
Product Launch

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