Associate Director, Business Development Manager, Priority Banking

Press Tab to Move to Skip to Content Link

Select how often (in days) to receive an alert:

Select how often (in days) to receive an alert:

32259

Retail Banking

Regular Employee

Office - Full Time

25 Jul 2025

RESPONSIBILITIES

• Elevate Client experience as a competitive advantage.

• Take personal ownership and responsibility in driving a strong client obsession culture, inspiring and motivating others to consistently live up to the Bank's Service Promise to deliver Friendly, Accurate and Fast Service.

• Champion service agenda and digitisation strategy towards achieving best-in-class in client experience.

• Introduce/ enhance products or segments that are innovative and disruptive, meeting client needs and delighting clients.

• Drive a strong service culture supporting the strategic direction on improving client experience (CE), Treating Clients Fairly (TCF) and reducing complaints with zero tolerance on substantiated Staff Related complaints and where required, staff consequence management should be applied.

• Support all CPBB service agenda and digitisation strategy towards achieving best-in-class and beyond in client experience and NPS ratings of segments, products, channels, RM service and Business Banking.

• Accelerate growth of qualified affluent clients and affluent WM activity

• Improve success rate of cross-segment referrals - One Bank approach

Business

The role holder is primarily responsible for the pro-active acquisition of new to bank Priority Sign Ups Sales emphasis will be mainly sourcing for individual customers with Priority Sign Ups potential. Candidates will also be required to provide wider range of retail and priority products such as unsecured card – Priority Banking Visa Infinite card and Insurance to targeted segments.

• Engaging affluent and mass market clients for their Priority Sign up requests from internal stakeholders through marketing campaigns, mortgage enquiries and employee banking's events, networking events and roadshows.

• Able to perform off-office hours and weekend activities when required. (Networking events, campaigns and roadshows)

• Keep abreast of market trends and competitor offerings and conduct regular market updates and follow-up activities for target customer groups, to better enhance the product differentiation in relation to external competition.

Processes

• Build a digitally enabled business: Priority Banking to move to digital first model

• Grow digital sales across products and segments through partnerships and investments

• Foster a strong culture of inclusion and inculcate the desired conduct, values and behaviours.

• Responsible in onboarding Priority Banking and/or Priority Private sign up i.e. from account opening to follow up on funding requirement and upgrade client to Priority Banking or Priority Private segment.

People & Talent

• Relevant sales/acquisition experience in retail banking sales with a proven sales track record is preferred.

• Highly results-driven, enthusiastic and self-motivated individual with strong time management skills and must be able to work under pressure.

• Effectively bi-lingual with excellent interpersonal and communication skills and able to engage customer of all levels with assertiveness.

• Passion for sales and providing excellent customer service, with ability to deal with people of all levels in complex and difficult situations.

• Embed and manage effectively conduct risk management in CPBB activities.

• Implement the Country Conduct Plan for actions tagged to CPBB.

• Exercise effective oversight in the management of Financial Crime Risk ("FCR").

• Review and be aware of the High-Risk clients in country and ensure that the risks posed by these clients are appropriately managed.

• Ensure a robust exit process of client relationships due to FCR concerns.

• Enforce zero tolerance on Banking Secrecy & Regulatory Breaches

• To aim for zero ops losses

• Drive and achieve 100% CDD completion

• Timely completion of elearning

• To pass all audit(s)

Governance

• Ensuring KYC – Know Your Client, exercise due diligence during client onboarding i.e account opening.

• Ensure timely and accurate processing of client document.

• Ensure proper documentation of client's document i.e. source of wealth and source of funds collaboration.

• Exercise extreme care when handling customer data i.e. ensure follow of processes and documentation i.e. no pre signed blank form.

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group's Values and Code of Conduct.

• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.

• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

• Lead the Singapore Priority Banking Client Acquisition] to achieve the outcomes set out in the Bank's Conduct Principles

Key Stakeholders

• Establish relationship with internal stakeholders within Business Banking Team, Mortgage Team, Client Relationship Manager and also external stakeholders (e.g. property agents, brokers, related other external sales agents) to increase referrals for Priority Clients.

Other Responsibilities
Embed Here for good and Group's brand and values in Singapore Client Acquisition Priority Banking; Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures; Multiple functions (double hats)

Our Ideal Candidate

• Education Tertiary education – Degree

• Languages Chinese and Business Communication

Role Specific Technical Competencies

• Strong self-discipline, independent and driven

• Effective in communication, negotiation and persuasion skills.

• Able to conduct sales and marketing calls though both face to face and non-face to face channels.

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thingand are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle,continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together,we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

In line with our Fair Pay Charter,we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance,with flexible and voluntary benefits available in some locations.
• Time-offincluding annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible workingoptions based around home and office locations, with flexible working patterns.
• Proactive wellbeing supportthrough Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills,global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning cultureto support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation,one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Description

Enabled

SAP as service provider

• "route" is used for session stickiness
• "careerSiteCompanyId" is used to send the request to the correct data centre
• "JSESSIONID" is placed on the visitor's device during the session so the server can identify the visitor

Description

Enabled

LinkedIn