Freelance Brand Director/Senior Brand Director

3 weeks ago

Singapore TBWA SINGAPORE PTE LTD Full time
Roles & Responsibilities

About the Role

We are seeking an experienced and strategic Freelance Brand Director / Senior Brand Director to lead high-profile, integrated campaigns—particularly within the public sector—delivering creative excellence and measurable impact. This role is ideal for a confident and resourceful leader who can navigate and manage both internal and external stakeholder relationships, and drive campaigns from concept to execution.

Key Responsibilities

  • Shape and drive the creative and strategic direction of integrated campaigns, ensuring alignment with client objectives and brand positioning.
  • Build strong, trust-based relationships with senior client stakeholders, partner agencies, media vendors, and internal creative, strategy, and production teams.
  • Lead nationwide, multi-channel campaigns across tv, print, outdoor, digital, social, and experiential touchpoints, ensuring consistency, quality, and timeliness.
  • Oversee the full campaign lifecycle from brief development and creative concepting to production, launch, and post-campaign evaluation.
  • Navigate the requirements, sensitivities, and approvals processes of public sector and government-related work, ensuring compliance and effective public engagement.
  • Work independently while also inspiring and guiding a cross-functional team to deliver best-in-class creative and strategic solutions.
  • Manage shifting priorities and tight timelines with resilience, adaptability, and a solutions-focused mindset.

Skills & Experience

  • Proven track record as an Account Director, Senior Account Director, or Brand Director in an integrated advertising or creative agency environment.
  • Experience leading large-scale, nationwide campaigns—preferably in the public sector.
  • Strong understanding of multi-channel marketing, including ATL, digital, social, and content.
  • Exceptional client servicing and relationship management skills, with the ability to confidently influence senior stakeholders.
  • Skilled at balancing strategic thinking with hands-on delivery.
  • Resilient under pressure, highly organised, and able to manage multiple workstreams simultaneously.
  • Excellent communication and presentation skills.
Tell employers what skills you have

Influencing Skills
Ability to Multitask
Excellent Communication Skills
Leadership
Budget Management
Financial Planning
Business Acumen
Relationship Management
Transparency
Reliability
Strategy
Account Servicing
Operational Risk Management
Team Leadership
Automotive Industry
People Management

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