
Tuition Centre Sales Executive
3 weeks ago
Job Summary:
The Tuition Coordinator plays a key front-line role in driving student enrolment and revenue growth. The role is primarily focused on sales and marketing, including lead generation, customer relationship management, and closing enrolments. The Coordinator also supports class scheduling, tutor liaison, and ensures a smooth learning experience for students and parents.
Key Responsibilities:Sales & Enrolment
- Actively convert walk-in, WhatsApp, and call enquiries into confirmed enrolments
- Follow up promptly on all new leads and trial lessons
- Conduct sales consultations with parents to understand needs and recommend suitable classes
- Maintain enrolment pipeline using CRM or centre management system
- Plan and execute centre-level marketing campaigns (e.g. flyers, social media posts, referrals)
- Engage in community outreach (e.g. nearby schools, events, booths) to generate leads
- Monitor lead sources and track ROI on campaigns
- Work with HQ or vendors to manage online listings, ads, or SEO
- Build rapport with parents and students to encourage long-term enrolment
- Handle feedback and resolve issues to improve retention and satisfaction
- Proactively identify at-risk students and follow up to reduce dropouts
- Coordinate class schedules, monitor attendance, and liaise with tutors
- Update class and student data in internal system (e.g. NYON)
- Ensure worksheets and classroom materials are prepared
- Assist in organising events, open houses, or holiday programs
- Diploma / Degree in Business, Marketing, Education or related field
- 1–2 years of experience in sales, marketing, or education services preferred
- Confident communicator with a strong sales personality
- Able to work weekends and weekday evenings
- Bilingual (English + Mandarin) preferred for parent communication
- Familiarity with CRM systems, Canva, Facebook Ads, or Google Forms is a plus
- Results-driven and motivated by sales targets
- Friendly and persuasive communicator
- Organised, responsible, and able to multitask
- Willing to take initiative to grow the centre's student base
CRM
Store Operations
Lead Generation
Community Outreach
Referrals
Able To Multitask
Classroom
Listings
Tuition
Customer Relationship Management
Canva
Revenue Growth
SEO
Scheduling
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