Marketing and Events Executive
5 days ago
Our client is an edtech company that have rapidly grown a mission-driven team who are dedicated to building the education system for the 22nd century. Their network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.
Responsibilities
- Supporting the development of Singapore Marketing strategy with a focus on increasing lead generation and conversion.
- Designing and creating cross-platform bilingual (English & Mandarin) print, digital and social media marketing collateral.
- Generating event marketing ideas and owning marketing initiatives and automation.
- Driving quality leads into consultations with the local sales team.
- Manage and execute webinars & in-person marketing events, seminars and public relations activities from inception to completion
- Monitoring lead generation and conversion across all marketing initiatives to ensure campaign optimisation and market growth.
- Liaise with the local sales team to create effective pitching, track the sales funnel and receive feedback to ensure that the ongoing marketing activities are bringing in sales opportunities.
- Administrative support: Including (but not limited to) purchasing of collaterals, payment processing, market analysis, event logistics and social media management.
- Any other duties as required by line manager or department head
Requirements:
● 3+ years of marketing and/or industry experience
● Bachelor's degree in marketing, communications or a related field, and/or equivalent job experience in marketing with a preference for experience in the education space.
● Strong English and Mandarin reading, writing and speaking skills with a good sense for visual branding and design.
● Experience in industry-standard design and video editing software, such as Adobe Creative Suite (Photoshop, Illustrator), Canva or iMovie.
● Knowledge of project management, marketing automation platforms and social media marketing tools a plus
● Knowledge of the US/UK university admission process will be an advantage
● Ability to work flexible hours when necessary
Tell employers what skills you haveLead Generation
Marketing Strategy
Market Analysis
Marketing Communications
Adobe Creative Suite
Social Media Management
Canva
Event Management
Event Planning
Public Relations
Writing
Illustrator
Photoshop
Administrative Support
Corporate Events
Social Media Marketing
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