Digital Marketing Specialist
1 week ago
About the Company
EON has been established since 1996. We have helped professionals, managers and executives (PMEs) in Singapore to catalyse their career development by providing quality training programmes. We have formed partnerships with large organisations who have entrusted the training and development of their PMEs to our programmes. Our Adult Educators / Trainers are industry practitioners who are subject matter experts in their respective fields. We are known for our training philosophy of being Insightful, Inspiring and Innovating. Our courses are highly rated by learners who stay connected with us through the Friends of EON (FEON) learning community.
Job Description:
We are currently seeking a highly motivated and results-oriented Marketing Executive to join our team. The ideal candidate will have a strong background in digital marketing, social media marketing, and search engine optimisation (SEO). As a Marketing Executive, you will be responsible for developing and implementing marketing strategies to drive brand awareness and generate leads.
Responsibilities:
- Plan and execute digital marketing campaigns across various platforms, including social media, email, and search engines
- Conduct market research to identify target audience and industry trends
- Optimise website content and landing pages for search engine visibility
- Monitor and analyse website traffic and user behavior using Google Analytics
- Develop and manage content marketing initiatives, including blog posts, articles, and social media content
- Implement email marketing campaigns to nurture leads and drive conversions
- Utilise marketing automation tools to streamline processes and improve efficiency
- Manage and enhance brand identity through consistent messaging and creative campaigns
- Write compelling copy for marketing materials, including website content, advertisements, and email campaigns
- Collaborate with internal teams to ensure marketing initiatives align with overall business objectives
- Stay up-to-date with industry trends and best practices in digital marketing
Requirements:
- 2 to 4 years of experience in digital marketing or related field
- Strong knowledge of digital marketing strategies, including social media marketing, SEO, and content marketing
- Proficient in using Google Analytics and other web analytics tools
- Experience with sales platforms (eg. Hubspot) is a plus
- Excellent written and verbal communication skills
- Ability to work independently and as part of a team
- Attention to detail and strong analytical skills
- Able to handle Chinese artwork
If you are passionate about digital marketing and have a proven track record of driving results, we invite you to apply for this exciting opportunity. Please submit your resume and a cover letter detailing your relevant experience and qualifications.
Tell employers what skills you have
Market Research
Analytical Skills
Social Media
Ability To Work Independently
Automation Tools
Search Engine Optimisation
Email Marketing
Content Marketing
Digital Marketing
Driving Results
Social Media Marketing
Google Analytics
SEO
Web Analytics
Brand Awareness
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