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Opening Manager, Brand Management

2 months ago

Singapore AAPC SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

Brand Guardianship

  • Together with brand hub team, be the voice of the hub in all pre-opening calls with internal teams and suppliers
  • Ensure consistent implementation of brand identities, markers and experiences across the HUB for opening hotels
  • Support positioning workshops and share best practice to guide hotel team
  • Manage Taskworld for all Marketing and Brand functions to ensure delivered on time

Brand Strategy and Execution

  • Support the conceptualization of facilities such as Food and Beverage and Wellness outlets
  • Work closely with regional marketing teams for the creation and implementation of Brand and localized initiatives
  • Support, represent and participate in various brand validation processes
  • Guide the team on the brand and marketing elements of the commercial opening plan
  • Onboard the hotel teams with the Brand presentations, brand vision, portals as well as the requirements of the brand audits
  • Coordination of the monthly GX data for MEA working closely with the brand leadership and commercial country leads

Development & DTS

  • Support new opening hotels to ensure successful on brand openings
  • Be aware of all DTS standards per brand as well as product and experience standards

Budgetary Work

  • Support the hotel on their POB and consequent planning for all Brand touchpoints to include signage, uniforms, imagery and brand marker delivery
  • Guide and support the hotel team for the budget and marketing plans for their brand and suitable for their market utilizing annual budget packs



Tell employers what skills you have

Customer Service Oriented
MS Office Suite
Collaborative
Hospitality Industry
Marketing
Opening Hotels
Strategy
branding strategy
Excellent Interpersonal Communication Skills
project management skills

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